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Personalized chatbots for museums: the key to a more engaging, accessible and interactive visitor experience
In an age when visitors are accustomed to having immediate and tailored answers, a personalized chatbot for museums is no longer a futuristic option, but a tool that can be integrated in just a few steps. More and more cultural institutions are adopting such solutions to improve the quality of the museum experience, increaseaccessibility in museums, and respond in real time to any curiosity of the public.
But how does it really work?
And why should you consider it for your exhibition space?
In this article we will explore the benefits, practical uses, and concrete results of implementing a chatbot for museums through examples, studies, and the case study of Casa Colombo in Genoa, which has completely transformed the experience of its visitors thanks to amuseapp.
Why a personalized chatbot for museums makes a difference
A personalized chatbot for museums is a virtual assistant custom-designed to answer visitors’ questions, provide additional information about exhibits, indicate thematic routes, schedules, ancillary services, and even historical trivia, all in real time.
But what really makes it strategic is its ability to:
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Adapting to the cultural context of the museum
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Responding in multiple languages, overcoming language barriers
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Operate even offline or in areas with poor connectivity, thanks to web app technology
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Making the visitation experience inclusive, including meeting special needs
The case of Columbus House: a chatbot that speaks impersonating Christopher Columbus
An emblematic example of the effective use of a custom chatbot for museums is The House of Columbus in Genoa. Located in the heart of the medieval quarter near Porta Soprana, the museum chronicles the life of the young Christopher Columbus and the urban context in which he lived.
Before adopting amuseapp, Casa Colombo had an audio guide limited to the interior spaces and available in only four languages. Visitors lamented the lack of an interactive guide capable of telling the outside context as well.
With amuseapp, the museum introduced:
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A multilingual chatbot that allows visitors to converse with “Christopher Columbus himself,” asking any questions they may have
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An animated portrait via deepfake of the navigator, interacting with visitors
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Access via QR code to a free preview and full audio guide, without downloading apps
The chatbot can make the visit more interactive and memorable. With such a feature, visitors feel engaged and free to explore at their own pace and interests.
Chatbots for museums and accessibility: a winning combination
Accessibility in museums is an increasingly central priority. Having a museum chatbot that responds in real time makes it possible to break down many barriers:
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Linguistic, thanks to automatic translation of content
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Cognitive, with simplified languages and modular responses
How to design a custom chatbot for museums: practical tips
Here are some tips for making a truly effective custom chatbot for museums:
- Find a technology partner who can create the perfect chatbot for your cultural venue
amuseapp can implement such a solution for you because of its industry experience and advanced technologies.
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Identifies the needs and interests of visitors
Studies the most frequently asked questions, concerns, and desires for insights. -
Define the identity of the chatbot
It can be a historical or fictional character, or a general virtual guide. -
Ensure multilingualism and accessibility
Offer the service in multiple languages and make it easy to use even for users with disabilities. -
Monitor interactions and gather feedback
Analysis of conversations helps to continuously improve the content offered.
Do you want to implement a chatbot in your museum?
Book a call with us or contact us by clicking here and let’s talk!
Not just chatbots: why amuseapp is the choice of innovative museums
amuseapp doesn’t just offer a simple chatbot for museums. Its value lies in its integrated approach: a multidisciplinary team of technologists, art historians, and UX designers work closely with institutions to build truly tailored solutions.
amuseapp is more than just an audio guide-it is an innovative digital platform that transforms the visitor experience and helps museums increase revenues.
Customized itineraries with theArtificial Intelligence. Unlike traditional audio guides, amuseapp uses artificial intelligence to create customized itineraries based on the needs of each visitor: children, people with sensory disabilities, experts, students, and many other categories.
Accessibility in 30 languages. Today, only 20 percent of museums offer content in more than two languages. With amuseapp, cultural venues can break down this barrier, automatically generating text and audio in 30 languages and making cultural heritage accessible to everyone, everywhere.
Chatbot real-time virtual tour guide. Using a customized chatbot, amuseapp offers visitors an always-available virtual guide who can answer their questions and enrich the visitor experience.
Easy and safe donation collection. With amuseapp, cultural places can collect donations directly through the app, quickly, securely and intuitively.
Feedback for continuous improvement. amuseapp allows you to collect visitors’ opinions about the visitor experience, providing valuable data to optimize your services.
Available in app or web app mode. The amuseapp web app allows visitors to access the museum’s digital content without having to download any apps. The amuseapp mobile app is designed to offer a more advanced and customizable experience. By downloading it from the official stores, visitors can benefit from extra features.
One solution, multiple benefits. With amuseapp, cultural venues can offer an innovative, inclusive and interactive experience while improving their sustainability model.
Learn more about amuseapp.
Do you have a museum and want to find out how to provide the best digital experience for your visitors?
👉 Contact us!