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Narrating Enterprise: How amuseapp Enhances Corporate Culture at MUMAC

cultura d'impresa- MUMAC

Narrating Enterprise: How amuseapp Enhances Corporate Culture at MUMAC

With the opening of the XXIV Week of Corporate Culture, the theme of industrial storytelling returns to the forefront: an opportunity to reflect on how Italian enterprise is not just production, but a generator of culture, identity, and future.As Antonio Calabrò, president of Museimpresa, emphasizes:

“Narrating enterprise means giving voice to an Italy where business becomes a generator of culture, continuity, and future. Corporate museums and archives are engines of this vision, as they preserve stories that become maps of possibilities for new generations.”

This vision is at the heart of amuseapp‘s work, the intelligent audio guide platform that helps corporate museums tell their stories in an innovative, inclusive, and scalable way.

From Past to Future: The MUMAC Case

 

A concrete example is MUMAC – the Coffee Machine Museum of the Cimbali Group – the first and largest permanent exhibition dedicated to the history, world, and culture of professional espresso coffee machines.MUMAC preserves more than a century of history, technology, design, and Italian style: a unique heritage that tells the evolution of the sector and Made in Italy. But how to ensure these stories reach the widest possible audience, even internationally?This is where amuseapp comes into play:
  • Multilingualism and Accessibility: the audio guides are available in 12 languages, opening the museum’s doors to visitors from around the world.
  • Personalized Tours: short, thematic, or in-depth, allowing students, enthusiasts, or professionals to have tailored experiences.
  • Digital and Updatable Content: texts, images, and audio become immersive and easily updatable experiences.
  • Data and Insights: usage statistics allow for a better understanding of the audience and improvement of cultural enjoyment.
  • Inclusive and Autonomous Experience: visitors can use the app from their own smartphones, choosing routes and language according to their preferences.
The result is a more accessible, inclusive, and interactive museum, capable of conveying Italian corporate culture in a modern and dynamic way.

The CEO’s Perspective of amuseapp: Listening to Entrepreneurs

For Marco, CEO of amuseapp, and former president of the Young Group of Confindustria Belluno, the idea of enhancing corporate cultural heritage arises from direct listening to the needs of entrepreneurs:

“In my associative journey, I met many entrepreneurs who held extraordinary heritage within their companies: family stories, innovations born in workshops, artisanal skills, catalogs, prototypes, people. They all felt the need to enhance this wealth, but lacked a simple and sustainable tool to do so. From here, the idea of amuseapp was born: to give companies a concrete way to transform their history into culture accessible to everyone, without complications.”A pragmatic vision, oriented towards action, capable of transforming a real need into a project useful not only to companies but also to the territory and the community.

This perspective highlights how the work of corporate museums is not just about archiving or exhibiting: it is a bridge between businesses and society, between historical memory and new generations, between Made in Italy and the world.

Enterprise that Becomes Culture

The work at MUMAC shows how digital and corporate culture can work together. It is not about replacing the physical visit or historical heritage, but amplifying its value, transforming corporate memory into a living narrative that educates, inspires, and accompanies new generations.
As Calabrò explains, corporate museums and archives are “maps of possibilities”: concrete tools to transmit skills, innovation, and a sense of continuity. With amuseapp, these maps become interactive, accessible anywhere, and always updated, giving voice to industrial heritage in an effective and modern way. In this Week of Corporate Culture, we celebrate together the stories that make Italy enterprising, creative, and innovative. And we continue to believe that technology, if well used, can help take these stories further.

In an increasingly connected world, making the museum multilingual is no longer an option, but a necessity for those who want to offer accessible, inclusive, and engaging experiences to everyone.

The expansion of international tourism and the growing cultural mobility require a profound rethinking of museum communication. In this article, we will explore the best practices for making a museum multilingual through digital solutions, concrete examples, and cultural translation strategies designed to enhance heritage on a global scale.

Amuseapp: the Digital Solution for Tailored Audio Guides

amuseapp is much more than a simple audio guide: it is an innovative digital platform that transforms the visitor experience and helps museums increase revenue.

Personalized itineraries with Artificial Intelligence. Unlike traditional audio guides, amuseapp uses artificial intelligence to create tailored paths based on the needs of each visitor: children, people with sensory disabilities, experts, students, and many other categories.

Accessibility in 47 languages. Today only 20% of museums offer content in more than two languages. With amuseapp, cultural places can break down this barrier, automatically generating texts and audio in 30 languages and making cultural heritage accessible to everyone, everywhere.

Real-time virtual tour guide chatbot. Thanks to a customized chatbot, amuseapp offers visitors a virtual guide always available, able to answer their questions and enrich the visiting experience.

Simple and secure donation collection. With amuseapp, cultural places can collect donations directly through the app, quickly, securely, and intuitively.

Feedback for continuous improvement. amuseapp allows collecting visitors’ opinions on the visiting experience, providing valuable data to optimize their services.

Available in app or web app mode. The amuseapp web app allows visitors to access the museum’s digital content without having to download any application. The “amuseapp mobile app is designed to offer a” more advanced and customizable experience. By downloading it from official stores, visitors can benefit from extra features.

A “single solution, multiple benefits. With amuseapp, cultural places can offer an” innovative, inclusive, and interactive experience, while at the same time improving their sustainability model.

Learn more about amuseapp.

Do you have a museum and want to find out how to offer the best digital experience to your visitors?
 👉 Contact us!

 

Con amuseapp, puoi garantire un’esperienza coinvolgente, inclusiva e accessibile nel tuo luogo culturale.

E puoi farlo senza costi iniziali.
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