Insights on digital audio guides, gamification, and heritage enhancement.
A museum doesn't need forty indicators, five are enough, chosen with one test: would this number ever change a decision? All five cost nothing to collect.
Introduction On March 27, 2026, in the heart of Trento, the official presentation of the Buonconsiglio App took place: a free application designed to make visiting the Castello del Buonconsiglio accessible to diverse audiences, with four dedicated itineraries and a long history of co-desig
Introduction. Marco Da Rin Zanco, CEO and Founder of amuseapp, was a guest on an episode of "Storie di Successo", the DIGITALmeet format dedicated to digital innovation, promoted by Fondazione Comunica. During the interview, discussion focused on a topic that is increasingly central to the cultural sector: a
Ferrara, May 12 to 14, 2026. Three days at the center of one of the most important conversations in Europe on the future of cultural heritage. amuseapp was there. Why the Salone del Restauro matters The Salone Internazionale del Restauro di Ferrara is not just any trade fair. It is the event where r
How to make a visit to a medieval castle accessible, sustainable and engaging through a multilingual audio guide. Acquafredda Castle is one of the most fascinating medieval complexes in Sardinia. Perched on a hill near Siliqua, just a few kilometers from Cagliari
Introduction A year ago, during a trip to Silicon Valley, I visited Alcatraz prison. I'll admit it: I went more to study the audio guide than for the prison itself. And I wasn't disappointed. That audio guide is a perfect lesson in what engagement in a physical space means. And
Introduction There’s an idea that keeps coming back when people talk about culture: “We need to compete with the museum next door.” In most cases, that’s not true. The real competitor of a museum, a church, an archaeological site, today is much more comfortable: “I’ll stay home on the couch and watch something
Telling the story of enterprise: how amuseapp brings corporate culture to life at MUMAC With the opening of the 24th Enterprise Culture Week, the theme of industrial storytelling once again takes centre stage: an opportunity to reflect on how Italian enterprise is not just about production, but a g
Introduction: There's a striking statistic: according to research from the University of Bamberg, most museum visitors spend less than 40 seconds in front of a work of art, and only 37% read the wall text (source: Smithsonian Institution). It's not simple inattention: often the langu
Taking part in LuBeC 2025, the annual meeting dedicated to culture and innovation, means immersing yourself in an intense dialogue between institutions, cultural professionals, startups, creative businesses and citizens. After two days of conferences, workshops and thematic labs, there are three key lessons
Every year, LuBeC – Lucca Beni Culturali – is a unique moment of dialogue and growth for those working in the world of culture, technology and innovation. The 21st edition, taking place on 8 and 9 October 2025 at the Real Collegio in Lucca, carries the guiding theme “Bridges of Culture”, a
In today's context, accessing cultural grants represents a crucial step to fund innovation in the museum sector. From small local museums to large national institutions, the ability to secure European funding and structure solid museum project design has become
Introduction Set among the hills of Umbria, Bettona is one of those places able to stop time. Officially included among Italy's Most Beautiful Villages, it still preserves today the traces of its Etruscan and medieval past: the ancient walls embracing the village, the cobbled alleys that open
In a cultural landscape increasingly geared toward personalization and interaction, data analysis for museums represents a strategic tool for deeply understanding visitor behavior, improving their experience and strengthening the bond between audience and institution. Tracking visitor sat
In an era where accessibility and user experience are central to museum strategies, offering personalized audio guides for multiple audiences is no longer an option, but a necessity. Personalizing the narration based on the audience means turning every visit into a tailor-made journey, able
Digital accessibility in cultural venues: a necessary transformation. Today more than ever, talking about accessibility in cultural venues means going beyond traditional architectural barriers. Digital accessibility is the new dividing line between inclusion and exclusion. And it is not just a q
Personalized chatbot for museums: the key to a more engaging, accessible and interactive visit experience. In an era when visitors are used to getting immediate, tailored answers, a personalized chatbot for museums is no longer a futuristic option, but a tool that can be integrated in just a few steps.
Here's the complete guide to online cultural promotion through digital campaigns for museums. In today's cultural landscape, digital campaigns for museums are no longer a choice, but a strategic necessity. In an era where most decisions happen online, it's essential that
Introduction In today's context, where environmental responsibility, social impact and economic resilience are at the center of international debate, being able to say that your museum is sustainable is no longer a plus, but a genuine strategic direction. For museum directors and curat
Introduction In an increasingly connected world, offering an online museum audio guide is no longer a luxury but a necessity. Visitors, especially international and digitally savvy ones, expect simple, accessible tools capable of enriching the visit experience in a pers
Introduction. Which Italian museums attract the most visitor attention? Thousands of online reviews were analyzed to uncover the most talked-about and appreciated cultural venues. Here is the full ranking, with an analysis of the most interesting trends. Italy's cultural heritage...
Introduction In today's cultural landscape, museum networks represent a fundamental resource for professionals in the sector. These networks promote collaboration between museums and foster integrated tourism, offering numerous benefits to both museums and visitors. What Are Museum Netwo
Here are the 5 apps you need in 2025 if you love travel and culture In today's tourism landscape, smart cultural applications represent a significant turning point for museums, historic sites and industry operators. These technologies not only improve the visitor experience, b
Introduction In today's museum landscape, long-term strategic planning is essential to ensure the growth and sustainability of cultural institutions. A well-structured multi-year strategic plan for museums not only defines objectives and operational strategies,
Temporary exhibitions are the perfect opportunity to experiment with new technologies and make the museum experience more engaging. In 2023, Italian museums recorded a record number of 57.7 million visitors, marking a 26% increase compared to 2022. This growth highlights the im
Introduction: audio guide apps and web apps for museums In today's museum landscape, adopting advanced technological solutions has become essential to offer engaging, personalized experiences to visitors. In this context, tools such as audio guide apps and web apps for museums rep
Introduction. In today's digital landscape, data represents a fundamental resource for any cultural institution that wants to improve the visitor experience and innovate museum management. Two entertainment giants, Spotify and Netflix, have shown how strategic
Introduction Accessibility in cultural venues is essential to ensure that museums, galleries and historic sites are enjoyable for everyone, regardless of physical or cognitive abilities. This concept goes beyond eliminating architectural barriers, embracing an inclusive vision t
Introduction: destination marketing for museums. In today's increasingly competitive cultural tourism landscape, museums must adopt effective destination marketing strategies to stand out and attract visitors. Having extraordinary collections is no longer enough: creating compelling narrat
Introduction The economic sustainability of museums is an increasingly pressing challenge. Historically, many cultural institutions have relied almost exclusively on public museum funding. However, the growing uncertainty of these funds makes it essential to explore revenue diversification strategie
Why museum mission and vision matter. The museum mission is the beating heart of every cultural institution: it defines the museum's core purpose and guides its day-to-day activities and strategic choices. A clear vision paints the horizon the museum wants to move toward over time.
On November 5 and 6, Vienna hosted one of the most exciting events in technology and culture: the CultTech Summit, bringing together the best European startups in the CultTech (Culture and Technology) sector.
Imagine a future in which ancient art dialogues with the most advanced technology, where a centuries-old painting comes to life through the voice of a virtual guide, and where every visitor can explore cultural heritage in their own language. This future is no longer a distant vision: it is already reality
Culturit: the network revolutionizing the synergy between university and professional world. We live in an era of great change, where the academic world and the professional world often seem to travel on parallel tracks. However, there is one organization bridging this gap with concrete projects and an innovative vision: Culturit.
Exploring Italian museums with Progetto Pelago and amuseapp. In a country renowned for its extraordinary cultural heritage, Italian museums shine like precious gems waiting to be discovered and valued. Progetto Pelago, created in 2017 by Simone Feneri, aims to be the digital beacon that illumin
Exploring amuseapp's 2023. During 2023, amuseapp marked a turning point in museum innovation, presenting a complete and revolutionary digital solution. With the introduction of a cutting-edge webapp and a smartphone app, amuseapp redefined the relationship between museums and the public
Exploring the heart of Buttrio with "Sistema Buttrio": a digital journey through villas, art and wine 2023 marked the start of an extraordinary project in the picturesque municipality of Buttrio, located among the Colli Orientali of Friuli Venezia Giulia, made possible by the partnership between amu
Just Stop Oil, Works of Art and Environmental Activists: A Noble Cause and the Challenges of Protecting Art. Introduction. The recent protests by Just Stop Oil environmental activists have brought the works of Van Gogh, Monet and Goya to the centre of a heated debate. amuseapp, a champion of
The Pokémon and Van Gogh Museum collaboration. When art and pop culture collide. Introduction. The union between classic art and pop culture can often lead to interesting results, but in some cases it can also spiral into unexpected chaos. A recent example of this collision emerged
The Impact of AI on the Museum Industry. Artificial Intelligence (AI) is rapidly transforming many industries, and the museum industry is no exception. AI is being used to improve museum operations, enhance the visitor experience and make collections more accessible.
Museums are custodians of humanity's cultural and historical heritage. But, in a world in constant evolution, the visit experience also needs to transform. And, when the opportunity arises to put this mission into practice, amuseapp steps straight in: this is the case of the recent proj
More and more visitors are relying on their own devices to visit a museum. But is this a long-term shift or a short-term solution caused by the pandemic? This is the question Tim Deakin asked himself in the article titled "What does the Bring Your Own Device (BYOD) r
How can we re-educate ourselves in beauty after COVID? The Visioni Notturne Sostenibili Festival mapped out the way to do it (and restart the museum world). Now in its seventh edition, the Visioni Notturne Sostenibili Festival hosted professionals, scholars and institutions to offer an overview
Immersive exhibitions, augmented reality, video games? The next game for the museum world will be played in a world halfway between real and virtual. History is full of examples showing how innovation (technological, technical, artistic) is the fruit of brilliant intuitions that "dared" to put
A hypothetical parallel that might be crazy (and probably is), but one I want you to actually "see". So I'm asking you for a small effort: dive into this without prejudice. Close your eyes. Imagine being the Director of one of the 12 most important museums in Europe. Strong brands
One year after the pandemic hit, it's time for the cultural world to make some decisions. Covid triggered an unprecedented crisis that damaged everything. What people still don't understand is that the changes triggered by this event
Everyone's been talking about the "Netflix of Culture" for a while now. Unlike many self-styled experts, I don't want to get into the merits of the idea, or the political entanglements of the "platform to promote Italian cultural offerings around the world, in particular live performances." Already
Setting aside the populist rhetoric of Tomaso Montanari (“We could afford to open all state museums to everyone for free for 365 days a year simply by deciding not to spend on weapons for at least two days a year”), it was the turn of the master Salvatore Settis, a few day
The Uffizi Galleries have been awarded the Compasso d'Oro, the world's oldest and most important design award, for the effectiveness of their logo. Here is the reasoning behind the award: "It is a synthesis of values and identity condensed into a symbolic monogram. Simplicity and uniqueness ensure recognizability"
Why looking only at the strategies of other cultural institutions won't take you far. I'm a huge TV series fan. You know Arrow? A billionaire playboy, Oliver Queen, presumed dead by everyone after a shipwreck, returns to Starling City after five years spent on a deserted is
How the concrete threat of a pandemic can help us change our vision of culture. You have surely read or know the book "The Black Swan" by Nassim Nicholas Taleb, professor of the Science of Uncertainty, essayist, humanist and philosopher. The origin of the title rests on the observation
