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WARNING. This article is long, but if you are a Director, a public administrator, or a professional in the world of culture, I ask you to take the time to look into it. “What will the museum of the future look like?” “How to enable people to…

Exploring the possibilities and challenges of digital without losing sight of the ultimate goal In recent weeks, in response to the Coronavirus emergency, awareness of shortening the distance between the visitor and the culture seems to have…

Overlooking Tomaso Montanari 's populist-grilling outbursts ("We could afford to open all state museums to everyone for free for 365 days a year simply by deciding not to spend on weapons for at least two days a year") it was the turn of maestro Salvatore…

The“Netflix of Culture” has been talked about for a while. Unlike many pseudo-experts, I do not want to go into the merits of the idea or even the political entanglements of the “platform for enhancing in the world the Italian cultural offerings and…

Maximizing your museum's profits is possible with effective strategies and tools Imagine a world without museums. Without those places where human history is treasured and shared. It would be an impoverished world, devoid of cultural roots. Indeed, museums…

For years, we have been players in phygital andonlife, a situation that leads us to live in a constant contamination and mixing of the real and virtual. Today, however, this experience is getting closer and closer to having a “clearer” area of action,…

Exploring 2023 by amuseapp During 2023, amuseapp marked a turning point in museum innovation by presenting a comprehensive and revolutionary digital solution. With the introduction of a state-of-the-art webapp and smartphone app, amuseapp redefined the…

Museums are custodians of humanity's cultural and historical heritage. But, in a world in continuous evolution, even the experience of visiting requires transformation. And, if the opportunity arises to put this his mission, amuseapp immediately comes into…

The world of museums is experiencing a real revolution thanks to technology. Augmented reality (AR), personalized audio guides, and virtual tours are transforming traditional visits into digital, immersive, and tailored experiences, making the museums of the…

The Pokémon - Van Gogh Museum collaboration. When art and pop culture collide.   Introduction The union of classical art and pop culture can often lead to interesting results, but in some cases it can also degenerate into unexpected chaos. A recent…