amuseapp at LuBeC 2025: building bridges between culture and innovation
Every year, LuBeC – Lucca Beni Culturali is a unique moment of dialogue and growth for those working in the world of culture, technology and innovation. The 21st edition, taking place on 8 and 9 October 2025 at the Real Collegio in Lucca, carries the guiding theme “Bridges of Culture”, a concept that resonates deeply with amuseapp’s mission.
What LuBeC is and why it matters
LuBeC is the annual gathering promoted by Promo PA Fondazione, supported by the Tuscany Region and the Italian Ministry of Culture, exploring the relationships between culture, innovation and sustainable development. Aimed at public administration, cultural institutions, universities, the third sector and creative businesses, the event serves as a laboratory of ideas and projects for the future of cultural heritage and digitalization.
The 2025 edition focuses on how culture can build bridges between generations, territories, knowledge and different languages, fostering connections capable of generating social, digital and sustainable innovation. It is a reflection that closely touches amuseapp’s own approach too: creating tools that bring people closer to culture through technological innovation and new interactive experiences.
Why amuseapp is taking part
Our presence at LuBeC is not just a physical one: it is an opportunity to share our vision and compare notes with those working to turn culture into an engine of growth and cohesion. At LuBeC we will present our most recent projects and explain how digital innovation can become a bridge between cultural heritage and the public, between tradition and innovation.
The event will also be a chance to hear from experts, gather insights and engage with cultural operators, start-ups, universities and institutions, feeding into our ongoing research and development for products and services that put culture at the heart of the community.
What to expect from LuBeC 2025
Over the two days, we will be present with a dedicated stand, where anyone can get hands-on with our digital solutions, experience culture through amuseapp and get an early look at the latest developments we are working on. We will also be active on social media with stories and updates for those who cannot attend in person.
We invite you to come and visit us at LuBeC 2025, to build new bridges between culture and innovation together. Taking part in this event is a concrete step towards a more accessible, interactive and inclusive culture: a bridge we want to build together with you.
Lucca: one city, many ways to explore it
To make your visit to LuBeC even more special, we have created the amuseapp audio guide to the city of Lucca. Walking through the streets of the city, you can listen to themed itineraries covering history, art and music, interact with Giacomo Puccini through the chatbot, and discover unique trivia. Thanks to our web app, you can customize the route based on your interests, available time and desired level of detail, creating a tailor-made experience that lets you experience Lucca in a completely personalized way.
