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Exploring the possibilities and challenges of digital without losing sight of the ultimate goal In recent weeks, in response to the Coronavirus emergency, awareness of shortening the distance between the visitor and the culture seems to have…

For years, we have been players in phygital andonlife, a situation that leads us to live in a constant contamination and mixing of the real and virtual. Today, however, this experience is getting closer and closer to having a “clearer” area of action,…

Exploring the heart of Buttrio with“Buttrio System”: a digital journey through Villas, Art and Wines The year 2023 marked the beginning of an extraordinary project in the picturesque municipality of Buttrio, located in the Eastern Hills of Friuli Venezia…

Just Stop Oil, Artworks and Environmental Activists: A Noble Cause and the Challenges for Environmental Protection   Introduction Recent protests by Just Stop Oil environmental activists have brought the artworks of Van Gogh, Monet and Goya to the center…

A hypothetical parallel that may be crazy (and probably is) but that I want to take you to “see.” I therefore ask you to make a little effort to immerse yourself in it without prejudice. Close your eyes. Imagine being the Director of one of the 12…

How to re-educate ourselves about beauty after COVID? The Sustainable Night Visions Festival has mapped out the path to do so (and jumpstart the museum world) Now in its seventh year, the Sustainable Night Visions Festival hosted professionals, scholars and…

If you don't have time to read I'll give you a quick summary of the article: Eike won by 24. Not even if they had agreed. On July 16, in the same hours that Mahmood was launching the “Dorado” video on his social channels , Chiara Ferragni was…

How to attract and seduce an increasingly demanding tourist. 68% A number that should mean everything to you. What? I'll tell you about it in this article, reporting on what transpired last September 10 when we initiated, together with the Veneto Region,…

Mistakes made by the former distribution giant could drive your institution into bankruptcy as well Do you remember Blockbuster? It was a U.S. distribution company founded by David Cook in 1985 and went bankrupt in 2013.Its business was focused on rental…

How to learn to spend time continuously analyzing competition and context to evolve with them. Much has been said about Kobe Bryant, one of the NBA's greatest ever players who recently passed away. Much has also been said about the Mamba Mentality, a…