Business Model

WARNING. This article is long, but if you are a Director, a public administrator, or a professional in the world of culture, I ask you to take the time to look into it. “What will the museum of the future look like?” “How to enable people to…

Overlooking Tomaso Montanari 's populist-grilling outbursts ("We could afford to open all state museums to everyone for free for 365 days a year simply by deciding not to spend on weapons for at least two days a year") it was the turn of maestro Salvatore…

The“Netflix of Culture” has been talked about for a while. Unlike many pseudo-experts, I do not want to go into the merits of the idea or even the political entanglements of the “platform for enhancing in the world the Italian cultural offerings and…

For years, we have been players in phygital andonlife, a situation that leads us to live in a constant contamination and mixing of the real and virtual. Today, however, this experience is getting closer and closer to having a “clearer” area of action,…

Immersive exhibits, augmented reality, video games? The museum world's next game will be played in a world somewhere between real and virtual History is replete with examples of how innovation (technological, technical, artistic) is the result of ingenious…

One year after the outbreak of the pandemic, it is time for the world of culture to make some decisions Covid unleashed an unprecedented crisis that damaged everything. However, what people still do not understand is that the changes that have resulted from…

Introduction: sustainable museums In today’s context, where environmental responsibility, social impact, and economic resilience are at the core of international discourse, claiming that a museum is sustainable is no longer a bonus — it’s a strategic…