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Why museum mission and vision are critical The museum mission statement is the beating heart of any cultural institution. It defines the museum's main purpose, directing its daily activities and strategic choices. A clear vision, on the other hand, paints the…

amuseapp and the CultTech Summit: italian innovation in Vienna On November 5th and 6th, Vienna hosted one of the most exciting events in the world of technology and culture: the CultTech Summit. This event brought together the best European startups in the…

Imagine a future where ancient art converses with cutting-edge technology, where centuries-old paintings come to life through virtual guides, and where every visitor can explore cultural heritage in their own language. This future is no longer a distant…

Italy's cultural sector is going through a crucial phase of digital transformation. With more than 4,900 museums and one of the richest artistic heritages in the world, Italy has the opportunity-and the responsibility-to lead innovation in cultural fruition.…

Those who love to travel know this: by now many of the world's great museums, such as the British Museum in London, allow their visitors free admission and support themselves through donations from their visitors. Raising donations and activating…