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How to re-educate ourselves about beauty after COVID? The Sustainable Night Visions Festival has mapped out the path to do so (and jumpstart the museum world) Now in its seventh year, the Sustainable Night Visions Festival hosted professionals, scholars and…

How institutions use direct Facebook feeds to their advantage Technology is playing an essential role in how we connect with the world around us. It is not surprising, then, that many museums have taken advantage of it to stay in touch with their visitors and…

If you don't have time to read I'll give you a quick summary of the article: Eike won by 24. Not even if they had agreed. On July 16, in the same hours that Mahmood was launching the “Dorado” video on his social channels , Chiara Ferragni was…

Mistakes made by the former distribution giant could drive your institution into bankruptcy as well Do you remember Blockbuster? It was a U.S. distribution company founded by David Cook in 1985 and went bankrupt in 2013.Its business was focused on rental…

How to attract and seduce an increasingly demanding tourist. 68% A number that should mean everything to you. What? I'll tell you about it in this article, reporting on what transpired last September 10 when we initiated, together with the Veneto Region,…

Because looking only at the strategies of other cultural institutions won't get you far I am a huge fan of TV series. You know Arrow? Billionaire playboy, Oliver Queen, whom everyone believes died in a shipwreck, returns to Starling City after five years…

How to learn to spend time continuously analyzing competition and context to evolve with them. Much has been said about Kobe Bryant, one of the NBA's greatest ever players who recently passed away. Much has also been said about the Mamba Mentality, a…

How the real threat of a pandemic can help us change the view of cultures Surely you have read or are familiar with the book “The Black Swan” by Nassim Nicholas Taleb, professor of uncertainty science, essayist, humanist and philosopher. The origin…

Introduction: why integrate a donation collection system for museums In today's cultural landscape, a donation collection system for museums is no longer just an option, but a strategic resource for ensuring sustainability, innovation, and audience relations.…

Personalized chatbots for museums: the key to a more engaging, accessible and interactive visitor experience In an age when visitors are accustomed to having immediate and tailored answers, a personalized chatbot for museums is no longer a futuristic option,…