How Artificial Intelligence is Revolutionizing the Museum Industry.

The Impact of AI in the Museum Industry.

Artificial Intelligence (AI) is rapidly transforming many industries, and the museum industry is no exception. AI is being used to improve museum operations, enhance the visitor experience, and make collections more accessible to a wider audience.

Using AI: Leading Museums

Some leading museums are adopting AI in innovative ways to improve museum operations and enrich the visitor experience.

• Metropolitan Museum of Art, New York: The Met is using AI to create personalized recommendations for visitors. The museum’s artificial intelligence system analyzes visitor behavior and interests to create a list of exhibitions and activities that are most likely to be of interest to each individual visitor.
• British Museum, London: The British Museum is using AI to identify and repair damage to its artifacts. The museum’s artificial intelligence system uses machine learning to analyze images of artifacts and identify damaged areas. This information is then used to develop restoration plans.
• Louvre Museum, Paris: The Louvre Museum is using AI to create a virtual tour of its exhibitions, allowing visitors to explore the museum from the comfort of home.
• The Smithsonian Institution, Washington DC: The Smithsonian Institution is using AI to develop a chatbot that can answer questions about its collections. The chatbot is available 24/7 and can answer questions in many languages.
• Museum of Modern Art, New York: The Museum of Modern Art is using AI to create personalized playlists of art pieces. The playlists are based on the visitor’s interests and can be listened to on the museum’s website or app.

Italy’s Role in Museum Innovation.

While there is widespread discussion of museum innovations taking place around the world, it is natural to wonder if Italy is keeping pace. While it is true that many Italian museums are still in a developmental stage, we are making significant progress. With amuseapp, we are dedicated to putting the Italian museum industry at the forefront, guiding museums on a path of innovation that will lead them toward a brighter future.

Amuseapp features for Museums

Through our webapp, museums can take advantage of numerous features

1. Digital museum management: museums can easily update and share crucial information such as opening hours, contacts, and ticket costs with potential visitors.
2. Creation of points of interest: museums can enrich the visit with points of interest in which descriptive text, images, videos and even augmented reality elements can be included, making each visit unique.
3. QRCodes for quick access: through the webapp, museums can generate QRCodes to enable visitors to quickly reach desired points of interest within the museum.
4. Customized itineraries with AI: By leveraging artificial intelligence, customized itineraries can be created for various visitor groups to meet the specific needs of various visitor groups, such as children or people with sensory disabilities.
5. Automatic audio tracks: automatically generated audio tracks enrich the guided tour by providing detailed information about the exhibits.
6. Multilingual content: through the webapp, museums can upload content in any language or generate automatic translations to accommodate a wide range of international visitors.
7. Distribution options: museums can choose whether to distribute content for free or for a fee, tailoring the strategy to their needs.
8. Positive feedback and reviews: museums can collect feedback or reviews from visitors and have the opportunity to make changes and improvements.
9. Communication with visitors: with amuseapp, museums can maintain a constant link with visitors through marketing automation systems, providing an effective communication channel.

The Visitor Experience through Amuseapp

Through theapp, on the other hand, visitors can start exploring the contents before their visit, enjoying an immersive experience in the museum. They can, in addition, follow personalized itineraries and consult detailed information. In addition, they have the ability to share reviews and continue to follow the museum over time by staying up-to-date on its activities. These services represent advanced digital management of museums, leveraging AI to offer personalized tours, tailored audio guides, and customized itineraries.

amuseapp – the digital revolution for cultural places

amuseapp is more than just an audio guide-it is an innovative digital platform that transforms the visitor experience and helps museums increase revenues.

Customized itineraries with theArtificial Intelligence. Unlike traditional audio guides, amuseapp uses artificial intelligence to create customized itineraries based on the needs of each visitor: children, people with sensory disabilities, experts, students, and many other categories.

Accessibility in 30 languages. Today, only 20 percent of museums offer content in more than two languages. With amuseapp, cultural venues can break down this barrier, automatically generating text and audio in 30 languages and making cultural heritage accessible to everyone, everywhere.

Chatbot real-time virtual tour guide. Using a customized chatbot, amuseapp offers visitors an always-available virtual guide who can answer their questions and enrich the visitor experience.

Easy and safe donation collection. With amuseapp, cultural places can collect donations directly through the app, quickly, securely and intuitively.

Feedback for continuous improvement. amuseapp allows you to collect visitors’ opinions about the visitor experience, providing valuable data to optimize your services.

Available in app or web app mode. The amuseapp web app allows visitors to access the museum’s digital content without having to download any apps. The amuseapp mobile app is designed to offer a more advanced and customizable experience. By downloading it from the official stores, visitors can benefit from extra features.

One solution, multiple benefits. With amuseapp, cultural venues can offer an innovative, inclusive and interactive experience while improving their sustainability model.

Learn more about amuseapp.