Strategy

WARNING. This article is long, but if you are a Director, a public administrator, or a professional in the world of culture, I ask you to take the time to look into it. “What will the museum of the future look like?” “How to enable people to…

Overlooking Tomaso Montanari 's populist-grilling outbursts ("We could afford to open all state museums to everyone for free for 365 days a year simply by deciding not to spend on weapons for at least two days a year") it was the turn of maestro Salvatore…

Maximizing your museum's profits is possible with effective strategies and tools Imagine a world without museums. Without those places where human history is treasured and shared. It would be an impoverished world, devoid of cultural roots. Indeed, museums…

We have talked on several occasions about what the forecast is for the future and why you should embark on a digitization path aimed at innovation in the museum world. In this article, I asked Tatiana Tracanelli, Marketing Automation Specialist at Larin…

Four rules for dealing with “Phase Two” right away From one day to the next you were faced with a situation you had never experienced before. As a emergency and war surgeon, forced to prioritize intensity and speed, many times without much regard for…

More and more visitors are relying on their devices to visit a museum. But is this a long-term change or a short-term solution caused by the pandemic? This question was asked by Tim Deakin in his article entitled “What does the Bring Your Own Device…

Five things you can do to deal with the forced closure of your institution right away As it was meant to be. What many underestimated was actually the tip of an iceberg that ripped through our lives forever. And today, two weeks after my stance, I am even…

One year after the outbreak of the pandemic, it is time for the world of culture to make some decisions Covid unleashed an unprecedented crisis that damaged everything. However, what people still do not understand is that the changes that have resulted from…

Because looking only at the strategies of other cultural institutions won't get you far I am a huge fan of TV series. You know Arrow? Billionaire playboy, Oliver Queen, whom everyone believes died in a shipwreck, returns to Starling City after five years…

Introduction: why integrate a donation collection system for museums In today's cultural landscape, a donation collection system for museums is no longer just an option, but a strategic resource for ensuring sustainability, innovation, and audience relations.…