Marketing

Exploring 2023 by amuseapp During 2023, amuseapp marked a turning point in museum innovation by presenting a comprehensive and revolutionary digital solution. With the introduction of a state-of-the-art webapp and smartphone app, amuseapp redefined the…

We have talked on several occasions about what the forecast is for the future and why you should embark on a digitization path aimed at innovation in the museum world. In this article, I asked Tatiana Tracanelli, Marketing Automation Specialist at Larin…

Exploring the heart of Buttrio with“Buttrio System”: a digital journey through Villas, Art and Wines The year 2023 marked the beginning of an extraordinary project in the picturesque municipality of Buttrio, located in the Eastern Hills of Friuli Venezia…

The Impact of AI in the Museum Industry. Artificial Intelligence (AI) is rapidly transforming many industries, and the museum industry is no exception. AI is being used to improve museum operations, enhance the visitor experience, and make collections more…

One of the most important reasons for Starbucks ' success is that it is considered by its audience to be a kind of "third home"-a place for complete relaxation, escapism. The perfect alternative to coffee within the home and that rush between work…

If you don't have time to read I'll give you a quick summary of the article: Eike won by 24. Not even if they had agreed. On July 16, in the same hours that Mahmood was launching the “Dorado” video on his social channels , Chiara Ferragni was…

Introduction - Destination Marketing for Museums In today’s increasingly competitive cultural tourism landscape, museums must adopt effective destination marketing strategies to stand out and attract visitors. Having extraordinary collections is no longer…