Branding

The Uffizi Galleries was awarded the Compasso d'Oro Prize, the oldest and most important design award in the world, for the effectiveness of their logo. These are the reasons for the assignment: “It is synthesis of values and identity condensed into a…

Introduction - Destination Marketing for Museums In today’s increasingly competitive cultural tourism landscape, museums must adopt effective destination marketing strategies to stand out and attract visitors. Having extraordinary collections is no longer…