Case study: Loving Picasso – Muses, Lovers, Artists
“amuseapp allowed us to offer our exhibition visitors a more accessible, engaging, and multilingual experience, integrating content designed for both adults and children and transforming the visit into an interactive and personal journey.”
Discover the experience of the exhibition “Loving Picasso – Muses, Lovers, Artists” with amuseapp
Introduction
On the occasion of the exhibition “Loving Picasso: Muses, Lovers, Artists” at the JMuseum in Jesolo, the cooperative Coopculture chose to use the “smart and multilingual audioguide from”amuseapp to enrich the visiting experience and make it more accessible, engaging, and interactive for a wide and varied audience, including adults, families, and international tourists.
To delve into the results and gather valuable feedback, we interviewed Ilaria, head of educational and didactic design for Coopculture, who directly curated the guide’s content with the amuseapp team, helping to customize the offer for the JMuseum audience.
Coopculture is one of the leading Italian cooperatives active in the cultural sector, with over 30 years of experience and a widespread presence in more than 240 cultural sites across Italy. It combines innovation, sustainability, and inclusivity, focusing on the enhancement of territories and communities.
The JMuseum, located in Jesolo, is an exhibition space that combines art and storytelling. The exhibition “ Loving Picasso: Muses, Lovers, Artists” explores the connection between Pablo Picasso and the women in his life, highlighting not only their role as muses but also their independent artistic voices. The exhibition intertwines paintings, photographs, drawings, and testimonies, offering an exciting insight into the relationship between love, inspiration, and artistic creation.
What were the main challenges your museum faced before using amuseapp?
“Before introducing amuseapp, we did not offer any form of audioguide or tools for autonomous enjoyment of the exhibition. The ‘only available way to visit the exhibition was the traditional guided tour in Italian. This limitation made the’ experience less accessible, especially for foreign visitors, families with children, and all those who wish to experience the museum independently, at their own pace and according to their interests.”
Why did you choose amuseapp?
“What pushed us to try amuseapp was a mix of practical motivations and more emotional reasons. I have been involved in museum education for years, so I know well the value of direct interaction, that ‘one to one’ enjoyment where a person tells the museum to a group or a single visitor. However, I realized there were needs we could not meet in person: for example, the need to offer explanations of content in multiple languages, or the possibility of proposing an audioguide designed for multiple targets: both for adults and children, two very different audiences but often present together.
I was already familiar with amuseapp thanks to your work in the Civic Museums of Venice and because I regularly read your newsletter, which I have always found stimulating. I promised myself that as soon as I found myself working in a suitable context, I would contact you. When the opportunity to work with the JMuseum for the Picasso exhibition came, I knew it was the right time. And so it was.”
How easy was it to implement amuseapp in your museum?
“It all seemed very simple to me. The QR code at the counter did not cause any difficulties, neither for me nor for the staff, nor for the visitors. Nowadays, everyone has a QR code reader on their smartphone, or if they don’t, they can download it quickly.”
What changes have you noticed in visitor engagement since you activated amuseapp?
“Since we introduced amuseapp, offering visitors the opportunity to purchase a “audioguide to explore the exhibition independently, I have noticed with pleasure that this opportunity is being seized. The audioguides are purchased and appreciated by visitors, and this shows that it is a useful service that enriches the” visiting experience and makes it more accessible and inclusive.
In particular, I am very satisfied with the guide designed for children: it is a tool that stimulates curiosity and participation, turning the visit into an engaging and active moment even for the little ones.”
Have there been particularly positive feedback from visitors?
“Yes, we have received several positive feedback, especially regarding the availability of theaudioguide in multiple languages. This aspect is greatly appreciated by visitors and is undoubtedly one of the strengths of the service, given the tourist nature of Jesolo and the variety of the audience it welcomes. During the design phase, together with Marco, we conducted a brief analysis of the territory to identify the most strategic languages to include, going beyond the usual standard options. This targeted approach has certainly made a difference.”
What features impressed you the most and how did they strategically impact the museum?
“The feature that impressed us the most is undoubtedly the multilingual support, developed specifically for the needs of our museum. It is not a simple standard package, but a thoughtful and strategic selection, designed to truly capture the international audience that frequents Jesolo. In addition to the most common languages like Italian, English, French, German, and Spanish, the audioguide is also available in Hungarian, Czech, Polish, Dutch, and Danish. This linguistic variety has been greatly appreciated by visitors and represents a real strength of the experience.
In addition, we found another element fundamental: the ability to update content quickly and flexibly, a feature that allows us to adapt the offer with agility based on changes in the exhibition path or educational needs.”
How would you rate the support received from the miCaco team? Any suggestions for improvement?
“The support was excellent. We have only recently met, but the first impression is very good. And I feel free to ask for support from the amuseapp team if needed and to propose new ideas in the future.”
Was the training adequate for the museum team?
“Yes, the training was clear and effective. The team quickly acquired the necessary skills to manage the tool and support visitors independently, without difficulty.”
What types of additional content do you think could enrich the visitor experience?
“I would really like to introduce musical content, which could accompany and enrich the “visiting experience in a more immersive and emotional way. It’s an” idea that I would see well not only for Jesolo but also in other museums where I collaborate.
Furthermore, I believe there is room to further develop interactivity, especially in content dedicated to children. I would like to propose a sort of step-by-step narrative game, a more dynamic and engaging experience that stimulates active participation throughout the journey.”
Would you recommend amuseapp to other cultural venues?
“Absolutely yes, I would recommend amuseapp to other cultural venues, but with a premise: to achieve a truly effective result, close collaboration between the amuseapp team and those responsible for the venue’s content, who deeply understand the audience, is essential. The content must be tailored to the visitors, avoiding encyclopedic and boring approaches, to ensure an engaging and memorable experience, where the visitor can leave having had a great experience and learned something new.”
How would you describe the experience of your cultural venue with amuseapp in one word or phrase?
“Fun. Both in the creation phase and in the final result for the audience. For me, ‘art must also be this: an’ experience that leaves you with something, that makes you leave with a smile and some points to reflect on.”
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