Case study: Columbus House, Porta Soprana, and the Cloister of Sant'Andrea
"amuseapp is availability, professionalism, and attention to customer needs"
Discover the “experience of Columbus House with the”audioguide and the chatbot from amuseapp.
Columbus House, Porta Soprana, and the Cloister of Sant'Andrea
Columbus House, located in the heart of Genoa’s medieval district, is an important exhibition space dedicated to the historical figure of Christopher Columbus. Immersed in a historically significant context, near Porta Soprana, the Cloister of Sant’Andrea, and the Barbarossa walls, this house-museum represents a cultural heritage that tells the story of the famous Genoese navigator.
The surrounding urban context has undergone numerous transformations over time, but the path leading to Columbus House, through Vico Dritto di Ponticello, still offers a journey into the past, between the medieval Cloister of Sant’Andrea and the majestic Porta Soprana, the ancient entrance to medieval Genoa. The museum, managed by the Cooperativa Solidarietà e Lavoro, tells the story of young Columbus and the historical context in which he grew up, offering visitors an immersive experience in the history of the city and the great explorations.
What were the main challenges your museum faced before adopting amuseapp?
Columbus House faces some structural challenges as it is a small space that can accommodate few visitors at a time. Before amuseapp, there was no guide that illustrated not only the interior but also the context of the medieval district in which it is located. We needed a more comprehensive solution that could globally enhance the visitor experience.
Did you have other audioguide systems before amuseapp?
Before amuseapp, Columbus House offered visitors a “self-produced audioguide that covered only the interior spaces of the” building and in four languages: Italian, English, French, and Spanish. Visitors often requested other languages such as German, Russian, and Portuguese.
Why did you choose amuseapp?
The decisive factors in the choice were numerous: what immediately struck us was the availability of the team to meet our needs and the professionalism of the company. We particularly appreciated the presence of a multidisciplinary team, composed not only of technical experts but also of professionals with artistic and historical training. This allowed us to receive valuable advice on how to enhance our content, based on amuseapp’s experience with other cultural sites.
How has amuseapp contributed to improving the visitor experience at your museum?
Implementing amuseapp has allowed Columbus House to offer a richer and more engaging experience. Thanks to amuseapp, in addition to increasing the language offering from four to seven languages, content has been added that also illustrates the external context of the medieval district. Furthermore, it has allowed us to introduce innovative features that have greatly enriched the visitor experience:
- the multilingual chatbot that allows direct interaction with Christopher Columbus “in person” by asking him any in-depth question;
- the animation of the portrait of Christopher Columbus speaking to visitors created using deepfake technology;
- the possibility for those passing by and seeing the poster with a QR code to scan it and immediately access a “”free preview of the contents of the audioguide.
How has amuseapp made the visit more accessible?
The implementation of the web app version of the audioguide was a fundamental step for us.
Some visitors encountered difficulties downloading the app due to poor connectivity inside the building, making the start of the visit less smooth. To solve this problem, we collaborated with the amuseapp team and implemented the web app version of the audioguide. Now, after purchasing the ticket, the visitor can simply scan a QR code and immediately access the visit itinerary without having to download any application. This has made the experience faster and more accessible for everyone.
Are visitors satisfied with the audioguide and chatbot?
Visitor feedback has been very positive. The questionnaire integrated into the app provides us with valuable feedback, confirming some things already known but also giving us new information, such as the origin of our visitors.
We have received particularly positive comments on the interactive features such as the chatbot and the portrait animation. These elements have made the visit more engaging and memorable.
How do you evaluate your collaboration with the amuseapp team?
Our collaboration with the amuseapp team has been absolutely positive. From the beginning, the team has been professional, available, and attentive to our specific needs. What we appreciated most was the ability to listen and propose tailored solutions.
We received timely and clear support, both in implementation and content management. Whenever we needed changes or clarifications, the team was quick to respond and find effective solutions.
We recommend amuseapp without hesitation to other museums, not only for the quality of the service and technology but also for the human and collaborative approach of the team.
How would you describe amuseapp in 3 words?
amuseapp is availability, professionalism, and attention to customer needs.
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