Mostra "Loving Picasso – Muse, Amanti, Artiste"

"Before amuseapp was introduced, we didn't offer any form of audio guide or any tools for self-guided exploration of the exhibition. The only way to visit the exhibition was the traditional guided tour in Italian. This limitation made the experience less accessible, especially for foreign visitors, families with children and anyone wishing to experience the museum independently, at their own pace and according to their own interests."

"What pushed us to try amuseapp was a mix of practical motivations and more emotional ones. I've worked in museum education for years, so I know well the value of direct interaction, that ‘one-to-one’ experience where a person tells the story of the museum to a group or a single visitor. However, I realized there were needs we couldn't meet in person: for example, the need to offer explanations of content in multiple languages, or the possibility of offering an audio guide designed for multiple target audiences: for both adults and children, two very different audiences that are often present together.

I already knew amuseapp thanks to your work at the Musei Civici di Venezia and because I regularly read your newsletter, which I've always found inspiring. I had promised myself that, as soon as I found myself working in a suitable context, I would get in touch with you. When the opportunity came to work with JMuseo on the Picasso exhibition, I knew it was the right moment. And so it was."

"Everything seemed very simple to me. The QR code at the counter didn't create any difficulties, either for me, for the staff or for visitors. Nowadays everyone has a QR code reader on their smartphone, or if they don't, they can download one on the spot."

"Since we introduced amuseapp, giving visitors the chance to purchase an audio guide to explore the exhibition independently, I've been pleased to see that this opportunity is being taken up. Audio guides are being purchased and appreciated by visitors, and this shows that it's a useful service, one that enriches the visit experience and makes it more accessible and inclusive.

In particular, I'm very satisfied with the guide designed for children: it's a tool that sparks curiosity and participation, turning the visit into an engaging, active moment for the youngest visitors too."

"Yes, we've received several positive responses, especially regarding the availability of the audio guide in multiple languages. It's an aspect that visitors really appreciate, and it's undoubtedly one of the service's strengths, given Jesolo's touristic nature and the variety of visitors it welcomes. During the planning phase, together with Marco, we carried out a brief analysis of the local area to identify the most strategic languages to include, going beyond the usual standard options. This targeted approach definitely made a difference."

"The feature that impressed us most is undoubtedly the multilingual support, developed specifically around our museum's needs. It's not a simple standard package, but a carefully considered, strategic selection designed to truly reach the international audience that visits Jesolo. Besides the more common languages such as Italian, English, French, German and Spanish, the audio guide is also available in Hungarian, Czech, Polish, Dutch and Danish. This linguistic variety has been very well received by visitors and is a real strength of the experience.

Added to this is another element we found essential: the ability to update content quickly and flexibly, a feature that lets us adapt the offering with agility based on changes to the exhibition path or teaching needs."

"The support was excellent. We've only recently gotten to know each other, but the first impression is very good. And I feel free to ask the amuseapp team for support whenever needed, and to propose new ideas in the future."

"Yes, the training was clear and effective. The team quickly acquired the skills needed to manage the tool and support visitors independently, without any difficulty."

"I would really like to introduce musical content that could accompany and enrich the visit experience in a more immersive and emotional way. It's an idea I could see working not only for Jesolo, but also in other museums I collaborate with.

In addition, I think there's room to further develop interactivity, especially in the content dedicated to children. I'd like to propose a kind of narrative game in stages, a more dynamic and engaging experience that encourages active participation throughout the visit."

"Absolutely yes, I would recommend amuseapp to other cultural venues, but with one caveat: to achieve a truly effective result, close collaboration between the amuseapp team and whoever manages the venue's content, and knows the audience deeply, is essential. Content needs to be tailored to visitors, avoiding encyclopedic and boring approaches, so as to guarantee an engaging, memorable experience in which the visitor can leave having had a great experience and having learned something new."

"Fun. Both in the creation phase and in the final result for the audience. For me, art also has to be this: an experience that leaves you with something, that sends you away with a smile and something to think about."