Caso studio: Pozzo della Cava
Discover the experience of Pozzo della Cava with amuseapp's digital audio guide.
Pozzo della Cava is one of the most fascinating places in underground Orvieto: an underground archaeological complex that extends beneath the streets and houses of the oldest part of the city's medieval quarter. The route takes visitors on a true descent into the depths of the tufa cliff, through caves, tunnels, Etruscan remains, medieval finds, ancient ceramic kilns and the famous Pozzo della Cava, brought back to light thanks to a long process of private recovery and restoration after centuries of neglect.
Today the complex represents one of the most immersive cultural experiences in the Orvieto area, allowing visitors to explore a unique archaeological heritage freely and in complete safety. Since 2023 Pozzo della Cava has also been included in UNESCO's prestigious Global Network of Water Museums.
Alongside the archaeological route, the project also includes "La Bottega del Pozzo", a space dedicated to a café, bookshop, workshops and cultural events, as well as special initiatives such as the famous "Presepe nel Pozzo" (Nativity in the Well), now in its 37th edition.
In such a distinctive setting - both from a historical and a technical point of view, being an entirely underground site - the Pozzo della Cava team was looking for a solution able to guide visitors in a simple, flexible way, adaptable to the characteristics of the place and its routes.
What were the main challenges before adopting amuseapp?
"Many visitors went through the visit rather quickly. Some arrived prepared and very interested, while others simply tended to walk past quickly without stopping to read the captions."
The main challenge was therefore to increase engagement during the visit, helping visitors experience the visit with greater attention and curiosity.
Added to this were some technical difficulties linked to the structure of the site itself.
"Being completely underground, we have some limitations related to connectivity. Not the whole route is wired, and Wi-Fi is only available in the entrance area."
Why did you choose amuseapp?
"The platform's versatility convinced us immediately. We liked being able to add content, update it and adapt it to events."
A decisive factor was precisely the flexibility of the system, particularly important for a cultural venue that organizes initiatives and events throughout the year. The Pozzo della Cava team was looking for a solution that was:
- easy to use
- easily updatable
- adaptable to new routes and content
- compatible with the technical characteristics of an underground space
Was it difficult to implement amuseapp?
"No, absolutely not."
The implementation was experienced as simple and immediate, without any particular operational difficulties.
Are visitors satisfied?
Visitor feedback has overall been very positive.
"They complimented us."
Which features did you find most useful?
Among the most appreciated aspects is above all the ability to easily update and expand content.
Pozzo della Cava is in fact designing new routes that connect the site to the surrounding area, creating a broader cultural experience integrated with Orvieto's museum network.
"We would like to develop a route that, starting from our site, takes visitors on a journey of discovery of what's around us."
The future goal is to create shared routes together with other cultural venues in the area, integrating audio guides, in-depth content and thematic material.
How would you rate the support you received from the amuseapp team?
"The support was efficient and quick. You always reassured us whenever we had doubts or concerns."
How would you describe amuseapp in one sentence?
"Easy, intuitive and versatile."
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