{"id":306639,"date":"2025-12-09T12:30:41","date_gmt":"2025-12-09T11:30:41","guid":{"rendered":"https:\/\/amuseapp.art\/case-study\/mebo-menabrea-botalla-museum\/"},"modified":"2026-02-09T10:06:47","modified_gmt":"2026-02-09T09:06:47","slug":"mebo-menabrea-botalla-museum","status":"publish","type":"case-study","link":"https:\/\/amuseapp.art\/pt-br\/case-study\/mebo-menabrea-botalla-museum\/","title":{"rendered":"MeBo – Menabrea Botalla Museum"},"content":{"rendered":"\t\t
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Estudo de caso: MeBo - Menabrea Botalla Museum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"amuseapp \u00e9 flexibilidade, facilidade de uso e suporte profissional\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Descubra a experi\u00eancia<\/strong> do MeBo \u2013 Menabrea Botalla Museum com o audioguia do amuseapp<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MeBo - Menabrea Botalla Museum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Museu MeBo Menabrea Botalla<\/a><\/strong>, localizado na Via Eriberto Ramella Germanin, no centro de Biella, \u00e9 o primeiro museu na It\u00e1lia a abrigar a hist\u00f3ria de duas empresas sob o mesmo teto. Fundado em 2019 gra\u00e7as \u00e0 proximidade geogr\u00e1fica e \u00e0 amizade entre Franco Thedy (Birra Menabrea) e Andrea Bonino (Botalla Formaggi), representa um espa\u00e7o rico em tradi\u00e7\u00e3o e territorialidade.
O museu conta a hist\u00f3ria da cervejaria mais antiga em atividade na It\u00e1lia e da queijaria famosa pela cria\u00e7\u00e3o do Sbirro, o primeiro queijo com cerveja do nosso pa\u00eds. Desenvolvido em dois andares, uma parte \u00e9 dedicada \u00e0 Botalla e a outra \u00e0 Menabrea, oferecendo aos visitantes uma viagem pela tradi\u00e7\u00e3o produtiva de Biella. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quais eram as principais dificuldades que o seu museu enfrentava antes de utilizar o amuseapp?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Em nosso museu faltava um sistema de audioguias personaliz\u00e1vel. O sistema existente antes do amuseapp era composto por duas colunas fixas com alto-falantes<\/b>, distribu\u00eddas nos dois andares do museu. Os visitantes eram obrigados a permanecer em frente \u00e0s colunas para poder ouvir o conte\u00fado de \u00e1udio<\/b> e isso n\u00e3o lhes permitia, portanto, movimentar-se e explorar a exposi\u00e7\u00e3o enquanto ouviam o \u00e1udio explicativo.
Os audioguias estavam dispon\u00edveis apenas em dois idiomas<\/b>, italiano e ingl\u00eas, e tinham uma dura\u00e7\u00e3o total de apenas 10 minutos para todo o percurso expositivo. Isso limitava a possibilidade de aprofundar os conte\u00fados e personalizar a experi\u00eancia.” <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Por que voc\u00eas escolheram o amuseapp?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Um dos primeiros fatores que consideramos foi certamente o pre\u00e7o<\/strong>. Frequentemente, a implementa\u00e7\u00e3o de sistemas de audioguia implica custos bastante elevados, enquanto o amuseapp nos ofereceu uma solu\u00e7\u00e3o economicamente acess\u00edvel. <\/p>

Outro elemento decisivo foi a possibilidade de ter audioguias dispon\u00edveis em v\u00e1rios idiomas<\/b>, sem custos adicionais: uma vantagem not\u00e1vel para um museu que recebe visitantes internacionais. Tamb\u00e9m o tempo de ativa\u00e7\u00e3o<\/b> do servi\u00e7o teve um papel fundamental: em cerca de uma semana, no m\u00e1ximo dez dias, voc\u00eas nos entregaram um sistema pronto para uso.
Mas talvez o aspecto mais importante tenha sido a possibilidade de utilizar os audioguias sem necessariamente ter que baixar um aplicativo<\/b>. Percebemos que muitas pessoas s\u00e3o relutantes em instalar novos aplicativos: j\u00e1 t\u00eam muito conte\u00fado em seus dispositivos e cada passo adicional pode se tornar um obst\u00e1culo. Com o amuseapp, por outro lado, o acesso \u00e9 imediato e simples.” <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEXPERIMENTE O AMUSEAPP AGORA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Como o amuseapp contribuiu para a melhoria da experi\u00eancia da visita?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“A implementa\u00e7\u00e3o do amuseapp transformou a experi\u00eancia de visita ao MeBo Museum. Os visitantes agora podem explorar o museu de forma aut\u00f4noma<\/b>, usando seu pr\u00f3prio smartphone para acessar os audioguias multil\u00edngues sem precisar ficar parados em pontos fixos.
Al\u00e9m disso, notamos que o feedback ao final do tour<\/b> aut\u00f4nomo \u00e9 muito positivo<\/b>. Quando as pessoas fazem o tour utilizando os audioguias, frequentemente recebemos elogios<\/b>. Percebemos um grau de satisfa\u00e7\u00e3o maior em compara\u00e7\u00e3o a antes da introdu\u00e7\u00e3o dos audioguias.” <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quais funcionalidades mais impressionaram voc\u00eas?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Certamente os m\u00faltiplos idiomas<\/b> e a possibilidade de alterar o itiner\u00e1rio durante o percurso<\/b>. O fato de poder fazer altera\u00e7\u00f5es facilmente nos \u00e1udios quando fazemos mudan\u00e7as – mesmo que seja apenas mudar a disposi\u00e7\u00e3o da exposi\u00e7\u00e3o das m\u00e1quinas – e poder modificar o itiner\u00e1rio para que seja coerente com o espa\u00e7o \u00e9 um valor agregado importante.
Se tiv\u00e9ssemos feito um investimento importante em audioguias tradicionais e eles n\u00e3o fizessem mais sentido ap\u00f3s uma modifica\u00e7\u00e3o, ter\u00edamos sido limitados tamb\u00e9m em nossa melhoria do ponto de vista estrutural. Com esta possibilidade de fazer modifica\u00e7\u00f5es no amuseapp, este risco n\u00e3o existe.” <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEXPERIMENTE O AMUSEAPP AGORA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Como voc\u00eas avaliariam o suporte recebido da equipe do amuseapp?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“A equipe \u00e9 extremamente profissional<\/b>, muito dispon\u00edvel<\/b>, presente<\/b> – sem ser invasiva. Diria que o suporte foi \u00f3timo. O treinamento recebido foi adequado e sempre houve disponibilidade caso algo n\u00e3o estivesse claro.” <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Objetivos futuros\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O MeBo Museum est\u00e1 planejando uma expans\u00e3o significativa que prev\u00ea a amplia\u00e7\u00e3o do espa\u00e7o dedicado \u00e0 hist\u00f3ria das duas realidades Menabrea e Botalla, com um poss\u00edvel percurso de estimula\u00e7\u00e3o sensorial. <\/p>


“Certamente sabemos que caso precisemos, podemos sempre contar com a equipe do amuseapp<\/b>.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEXPERIMENTE O AMUSEAPP AGORA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Voc\u00eas recomendariam o amuseapp?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“Absolutamente sim. J\u00e1 o fizemos<\/b>. Falamos sobre nossa experi\u00eancia com outro museu empresarial da regi\u00e3o de Biella. Eu o recomendaria por tudo o que disse anteriormente: a flexibilidade<\/b>, a facilidade de uso<\/b>, o suporte profissional<\/b> e a possibilidade de oferecer uma experi\u00eancia personalizada<\/b> aos visitantes.” <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Como voc\u00eas descreveriam o amuseapp em 3 palavras?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“amuseapp \u00e9 flexibilidade, facilidade de uso e suporte profissional”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Revolucione a experi\u00eancia de visita em seu espa\u00e7o cultural.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comece agora. <\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tagende uma demonstra\u00e7\u00e3o gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tvoltar aos estudos de caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

O MeBo Menabrea Botalla Museum de Biella \u00e9 o primeiro museu na It\u00e1lia a abrigar a hist\u00f3ria de duas empresas sob o mesmo teto. O museu conta a hist\u00f3ria da cervejaria mais antiga em atividade na It\u00e1lia e da queijaria famosa pela cria\u00e7\u00e3o do Sbirro, o primeiro queijo com cerveja do nosso pa\u00eds. Desenvolvido em dois andares, uma parte \u00e9 dedicada \u00e0 Botalla e a outra \u00e0 Menabrea, oferecendo aos visitantes uma viagem pela tradi\u00e7\u00e3o produtiva de Biella. <\/p>\n","protected":false},"featured_media":306644,"template":"elementor_header_footer","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-306639","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMeBo - Menabrea Botalla Museum - amuseapp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amuseapp.art\/pt-br\/case-study\/mebo-menabrea-botalla-museum\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MeBo - Menabrea Botalla Museum - amuseapp\" \/>\n<meta property=\"og:description\" content=\"O MeBo Menabrea Botalla Museum de Biella \u00e9 o primeiro museu na It\u00e1lia a abrigar a hist\u00f3ria de duas empresas sob o mesmo teto. O museu conta a hist\u00f3ria da cervejaria mais antiga em atividade na It\u00e1lia e da queijaria famosa pela cria\u00e7\u00e3o do Sbirro, o primeiro queijo com cerveja do nosso pa\u00eds. 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