{"id":306940,"date":"2025-12-23T21:39:53","date_gmt":"2025-12-23T20:39:53","guid":{"rendered":"https:\/\/amuseapp.art\/wiecej-niz-audioguide-gdy-technologia-czyni-kulture-bardziej-dostepna-i-zrozumiala\/"},"modified":"2025-12-23T21:39:53","modified_gmt":"2025-12-23T20:39:53","slug":"wiecej-niz-audioguide-gdy-technologia-czyni-kulture-bardziej-dostepna-i-zrozumiala","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/pl\/wiecej-niz-audioguide-gdy-technologia-czyni-kulture-bardziej-dostepna-i-zrozumiala\/","title":{"rendered":"Wi\u0119cej ni\u017c audioguide: gdy technologia czyni kultur\u0119 bardziej dost\u0119pn\u0105 (i zrozumia\u0142\u0105)"},"content":{"rendered":"

Wprowadzenie<\/h2>\n

Jest pewien zastanawiaj\u0105cy fakt: wed\u0142ug bada\u0144 Uniwersytetu w Bambergu, wi\u0119kszo\u015b\u0107 zwiedzaj\u0105cych muzeum sp\u0119dza mniej ni\u017c 40 sekund przed dzie\u0142em<\/strong>, a tylko 37% czyta opisy sal (\u017ar\u00f3d\u0142o: Smithsonian Institution).<\/p>\n

Nie jest to zwyk\u0142e roztargnienie: cz\u0119sto j\u0119zyk muze\u00f3w nie potrafi naprawd\u0119 przem\u00f3wi\u0107 do ludzi<\/strong><\/span>. Jest to j\u0119zyk bogaty, techniczny, ale odleg\u0142y od sposobu, w jaki dzi\u015b uczymy si\u0119 i rozumiemy to, co nas otacza. <\/p>\n

amuseapp i nowe sposoby do\u015bwiadczania kultury<\/h2>\n

W ostatnich latach jednak co\u015b si\u0119 zmienia. W\u0142oskie muzea przechodz\u0105 g\u0142\u0119bok\u0105 transformacj\u0119 cyfrow\u0105<\/strong>, wspieran\u0105 przez inwestycje PNRR i odnowione zainteresowanie innowacjami kulturalnymi. Coraz wi\u0119cej instytucji eksperymentuje z narz\u0119dziami, kt\u00f3re czyni\u0105 zwiedzanie bardziej immersyjnym, dost\u0119pnym i spersonalizowanym<\/strong>: od inteligentnych audioguide’\u00f3w po interaktywne \u015bcie\u017cki tematyczne. <\/p>\n

Z tej wizji narodzi\u0142o si\u0119 amuseapp<\/strong>, startup z Belluno, kt\u00f3ry postanowi\u0142 wykorzysta\u0107 sztuczn\u0105 inteligencj\u0119, aby kultura sta\u0142a si\u0119 dost\u0119pna dla wszystkich<\/strong>.<\/p>\n

Sztuczna inteligencja w sektorze kultury: amuseapp i amuseagent<\/h3>\n

Za\u0142o\u017cona w 2024 roku przez Marco Da Rin Zanco<\/strong>, Michele Da Rold<\/strong> i Alberto Nalin<\/strong>, amuseapp jest spin-offem Larin<\/strong>, agencji marketingowej i digitalizacyjnej z Belluno.
Misja jest jasna: przekszta\u0142ci\u0107 ka\u017cd\u0105 wizyt\u0119 w miejscach kultury w do\u015bwiadczenie dost\u0119pne dla wszystkich.<\/strong><\/p>\n

W centrum platformy znajduje si\u0119 amuseagent<\/strong>, system sztucznej inteligencji zdolny do analizowania tekst\u00f3w, katalog\u00f3w i surowych materia\u0142\u00f3w dostarczanych przez muzea i przekszta\u0142cania ich w spersonalizowane tre\u015bci narracyjne<\/strong>.
Ka\u017cdy zwiedzaj\u0105cy<\/strong> \u2013 doros\u0142y czy dziecko, ekspert czy ciekawski, turysta czy student \u2013 mo\u017ce uzyska\u0107 dost\u0119p do dostosowanej wersji trasy<\/strong>, dopasowanej do swojego wieku, j\u0119zyka i poziomu wiedzy.
Wystarczy zeskanowa\u0107 kod QR, aby prze\u017cy\u0107 interaktywne i wieloj\u0119zyczne do\u015bwiadczenie, bez barier technologicznych.<\/p>\n

\n

\u201eSztuczna inteligencja nie zast\u0119puje kultury, lecz jej towarzyszy i j\u0105 wzbogaca\u201d \u2013 wyja\u015bnia Marco Da Rin Zanco, wsp\u00f3\u0142za\u0142o\u017cyciel i dyrektor generalny amuseapp.
\u201eStworzyli\u015bmy narz\u0119dzie, kt\u00f3re przywraca ludziom przyjemno\u015b\u0107 pe\u0142nego rozumienia tego, co obserwuj\u0105, a miejscom kultury \u2013 zdolno\u015b\u0107 do opowiadania o sobie w innowacyjny spos\u00f3b. Nasz\u0105 misj\u0105 jest demokratyzacja dost\u0119pu do wiedzy\u201d.<\/p>\n<\/blockquote>\n

\"\"<\/p>\n

Od lewej: Michele Da Rold<\/strong> (wsp\u00f3\u0142za\u0142o\u017cyciel i PR amuseapp<\/a>), Alberto Nalin<\/strong> (wsp\u00f3\u0142za\u0142o\u017cyciel amuseapp<\/a> i CEO larin<\/a>), Marco Da Rin Zanco<\/strong> (wsp\u00f3\u0142za\u0142o\u017cyciel i CEO amuseapp<\/a>)<\/p>\n

Nowy j\u0119zyk dla muze\u00f3w<\/h3>\n

amuseapp to nie tylko wsparcie dla zwiedzaj\u0105cych, ale tak\u017ce sojusznik dla kurator\u00f3w.
Platforma pozwala tworzy\u0107, dystrybuowa\u0107 i analizowa\u0107<\/strong> cyfrowe tre\u015bci muze\u00f3w, zachowuj\u0105c pe\u0142n\u0105 kontrol\u0119 kuratorsk\u0105.
Dzi\u0119ki danym zbieranym anonimowo \u2013 takim jak czas sp\u0119dzony przed dzie\u0142em czy najcz\u0119\u015bciej u\u017cywany j\u0119zyk \u2013 muzea mog\u0105 lepiej zrozumie\u0107 swoj\u0105 publiczno\u015b\u0107 i tworzy\u0107 bardziej anga\u017cuj\u0105ce i inkluzywne do\u015bwiadczenia<\/strong>.<\/p>\n

\n

\u201eTechnologia, je\u015bli jest u\u017cywana we w\u0142a\u015bciwy spos\u00f3b, nie jest filtrem, lecz j\u0119zykiem, kt\u00f3ry otwiera\u201d \u2013 dodaje Da Rin Zanco.
\u201eNie opowiada za kurator\u00f3w, lecz daje g\u0142os ich historiom\u201d.<\/p>\n<\/blockquote>\n

\"\"<\/p>\n

\n

W\u0142oski model innowacji kulturalnej<\/h3>\n

W mniej ni\u017c dwa lata amuseapp dotar\u0142o do ponad p\u00f3\u0142 miliona u\u017cytkownik\u00f3w<\/strong> i ponad 70 instytucji kulturalnych<\/strong> w ca\u0142ych W\u0142oszech.
A dzi\u015b, po niedawnym zamkni\u0119ciu rundy inwestycyjnej pre-seed o warto\u015bci 350 000 euro<\/strong>, startup jest gotowy do rozwoju poza granicami kraju, wzmacniaj\u0105c swoj\u0105 technologi\u0119 i konsoliduj\u0105c model \u0142\u0105cz\u0105cy innowacj\u0119, dost\u0119pno\u015b\u0107 i zr\u00f3wnowa\u017cony rozw\u00f3j<\/strong>.<\/p>\n

Cel, kt\u00f3ry, jak m\u00f3wi\u0105 za\u0142o\u017cyciele, \u201enie jest tylko finansowy, ale ludzki\u201d.
Poniewa\u017c ka\u017cda innowacja zaczyna si\u0119 od wsp\u00f3lnej misji: uczynienia do\u015bwiadczenia kulturalnego zrozumia\u0142ym i dost\u0119pnym dla wszystkich, pokonuj\u0105c bariery j\u0119zykowe, ekonomiczne i technologiczne<\/strong>, kt\u00f3re cz\u0119sto ograniczaj\u0105 korzystanie z kultury.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wprowadzenie Jest pewien zastanawiaj\u0105cy fakt: wed\u0142ug bada\u0144 Uniwersytetu w Bambergu, wi\u0119kszo\u015b\u0107 zwiedzaj\u0105cych muzeum sp\u0119dza mniej ni\u017c 40 sekund przed dzie\u0142em, a tylko 37% czyta opisy sal (\u017ar\u00f3d\u0142o: Smithsonian Institution). Nie jest to zwyk\u0142e roztargnienie: cz\u0119sto j\u0119zyk muze\u00f3w nie potrafi naprawd\u0119 przem\u00f3wi\u0107 do ludzi. Jest to j\u0119zyk bogaty, techniczny, ale odleg\u0142y od sposobu, w jaki dzi\u015b […]<\/p>\n","protected":false},"author":7,"featured_media":306941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[358],"tags":[],"class_list":["post-306940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"yoast_head":"\nGdy technologia czyni kultur\u0119 bardziej dost\u0119pn\u0105 - amuseapp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amuseapp.art\/pl\/wiecej-niz-audioguide-gdy-technologia-czyni-kulture-bardziej-dostepna-i-zrozumiala\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gdy technologia czyni kultur\u0119 bardziej dost\u0119pn\u0105 - amuseapp\" \/>\n<meta property=\"og:description\" content=\"Wprowadzenie Jest pewien zastanawiaj\u0105cy fakt: wed\u0142ug bada\u0144 Uniwersytetu w Bambergu, wi\u0119kszo\u015b\u0107 zwiedzaj\u0105cych muzeum sp\u0119dza mniej ni\u017c 40 sekund przed dzie\u0142em, a tylko 37% czyta opisy sal (\u017ar\u00f3d\u0142o: Smithsonian Institution). 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