{"id":306921,"date":"2025-12-23T21:37:06","date_gmt":"2025-12-23T20:37:06","guid":{"rendered":"https:\/\/amuseapp.art\/raconter-lesprit-dentreprise-comment-amuseapp-valorise-la-culture-dentreprise-au-mumac\/"},"modified":"2025-12-23T21:37:06","modified_gmt":"2025-12-23T20:37:06","slug":"raconter-lesprit-dentreprise-comment-amuseapp-valorise-la-culture-dentreprise-au-mumac","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/fr\/raconter-lesprit-dentreprise-comment-amuseapp-valorise-la-culture-dentreprise-au-mumac\/","title":{"rendered":"Raconter l&rsquo;esprit d&rsquo;entreprise : comment amuseapp valorise la culture d&rsquo;entreprise au MUMAC"},"content":{"rendered":"<h1 class=\"p-rich_text_section\"><b data-stringify-type=\"bold\">Raconter l&rsquo;esprit d&rsquo;entreprise : comment amuseapp valorise la culture d&rsquo;entreprise au MUMAC<br \/>\n<\/b><\/h1>\n<div class=\"p-rich_text_section\">Avec l&rsquo;ouverture de la <b data-stringify-type=\"bold\">XXIVe Semaine de la Culture d&rsquo;Entreprise<\/b>, le th\u00e8me de la narration industrielle revient au centre de l&rsquo;attention : une occasion de r\u00e9fl\u00e9chir \u00e0 la fa\u00e7on dont l&rsquo;entreprise italienne n&rsquo;est pas seulement production, mais <b data-stringify-type=\"bold\">g\u00e9n\u00e9ratrice de culture, d&rsquo;identit\u00e9 et d&rsquo;avenir<\/b>.<br aria-hidden=\"true\">Comme le souligne <b data-stringify-type=\"bold\">Antonio Calabr\u00f2<\/b>, pr\u00e9sident de Museimpresa :<\/div>\n<blockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"><p>\u00ab\u00a0Raconter l&rsquo;esprit d&rsquo;entreprise signifie donner voix \u00e0 une Italie o\u00f9 l&rsquo;entreprise devient g\u00e9n\u00e9ratrice de culture, de continuit\u00e9 et d&rsquo;avenir. Les mus\u00e9es et les archives d&rsquo;entreprise sont les moteurs de cette vision, car ils conservent des histoires qui deviennent des cartes de possibilit\u00e9s pour les nouvelles g\u00e9n\u00e9rations.\u00a0\u00bb<\/p><\/blockquote>\n<div class=\"p-rich_text_section\">Cette vision est au c\u0153ur du travail d&rsquo;<b data-stringify-type=\"bold\">amuseapp<\/b>, la plateforme d&rsquo;audioguides intelligents qui aide les mus\u00e9es d&rsquo;entreprise \u00e0 raconter leurs histoires de mani\u00e8re innovante, inclusive et \u00e9volutive.<\/div>\n<div><\/div>\n<h2 class=\"p-rich_text_section\"><b data-stringify-type=\"bold\">Du pass\u00e9 \u00e0 l&rsquo;avenir : le cas MUMAC<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-306578 aligncenter\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/11\/1763135025707--300x200.jpg\" alt=\"\" width=\"579\" height=\"386\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/11\/1763135025707--300x200.jpg 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/11\/1763135025707--1024x683.jpg 1024w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/11\/1763135025707--768x512.jpg 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/11\/1763135025707--1536x1024.jpg 1536w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/11\/1763135025707-.jpg 2048w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<div class=\"p-rich_text_section\"><br aria-hidden=\"true\">Un exemple concret est le <b data-stringify-type=\"bold\">MUMAC<\/b> \u2013 Mus\u00e9e de la Machine \u00e0 Caf\u00e9 du Groupe Cimbali \u2013 la premi\u00e8re et la plus grande exposition permanente d\u00e9di\u00e9e \u00e0 l&rsquo;histoire, au monde et \u00e0 la culture des machines \u00e0 caf\u00e9 expresso professionnelles.<br aria-hidden=\"true\">Le MUMAC conserve plus d&rsquo;un si\u00e8cle d&rsquo;histoire, de technologie, de design et de style italien : un patrimoine unique, qui raconte l&rsquo;\u00e9volution du secteur et du Made in Italy. Mais comment faire en sorte que ces histoires atteignent le public le plus large possible, y compris international ?<br aria-hidden=\"true\">C&rsquo;est l\u00e0 qu&rsquo;intervient <b data-stringify-type=\"bold\">amuseapp<\/b> : <\/div>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested\" data-stringify-type=\"unordered-list\" data-list-tree=\"true\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\"><b data-stringify-type=\"bold\">Multilinguisme et accessibilit\u00e9<\/b> : les audioguides sont disponibles en 12 langues, ouvrant les portes du mus\u00e9e aux visiteurs du monde entier.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\"><b data-stringify-type=\"bold\">Parcours personnalis\u00e9s<\/b> : courts, th\u00e9matiques ou approfondis, pour permettre aux \u00e9tudiants, aux passionn\u00e9s ou aux professionnels de vivre des exp\u00e9riences sur mesure.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\"><b data-stringify-type=\"bold\">Contenus num\u00e9riques et actualisables<\/b> : textes, images et audio deviennent des exp\u00e9riences immersives et facilement actualisables.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\"><b data-stringify-type=\"bold\">Donn\u00e9es et insights<\/b> : les statistiques d&rsquo;utilisation permettent de mieux comprendre le public et d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience culturelle.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\"><b data-stringify-type=\"bold\">Exp\u00e9rience inclusive et autonome<\/b> : les visiteurs peuvent utiliser l&rsquo;application sur leur propre smartphone, en choisissant les parcours et la langue selon leurs pr\u00e9f\u00e9rences.<\/li>\n<\/ul>\n<div class=\"p-rich_text_section\">Le r\u00e9sultat est un mus\u00e9e plus accessible, inclusif et interactif, capable de transmettre la <b data-stringify-type=\"bold\">culture d&rsquo;entreprise italienne<\/b> de mani\u00e8re moderne et dynamique.<\/div>\n<h2><\/h2>\n<h2 class=\"p-rich_text_section\"><b data-stringify-type=\"bold\">La perspective du PDG d&rsquo;amuseapp : \u00e9couter les entrepreneurs<\/b><\/h2>\n<p class=\"p-rich_text_section\"><br aria-hidden=\"true\">Pour <span class=\"\" role=\"presentation\"><a class=\"c-link c-member_slug c-member_slug--dark c-member_slug--link\" tabindex=\"0\" href=\"https:\/\/laringroup.slack.com\/team\/UGGR0A32P\" target=\"_blank\" rel=\"noopener noreferrer\" data-member-id=\"UGGR0A32P\" data-member-label=\"@Marco\" data-stringify-type=\"mention\" data-stringify-id=\"UGGR0A32P\" data-stringify-label=\"@Marco\">Marco<\/a><\/span>, <b data-stringify-type=\"bold\">PDG d&rsquo;amuseapp<\/b>, ancien pr\u00e9sident du Groupe des Jeunes de Confindustria Belluno, l&rsquo;id\u00e9e de valoriser le patrimoine culturel de l&rsquo;entreprise na\u00eet de l&rsquo;\u00e9coute directe des besoins des entrepreneurs :<\/p>\n<blockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"><p>\u00ab\u00a0Dans mon parcours associatif, j&rsquo;ai rencontr\u00e9 de nombreux entrepreneurs qui conservaient un patrimoine extraordinaire au sein de leurs entreprises : histoires de familles, innovations n\u00e9es en atelier, savoir-faire artisanal, catalogues, prototypes, personnes. Tous ressentaient le besoin de valoriser cette richesse, mais il manquait un outil simple et durable pour le faire. C&rsquo;est aussi de l\u00e0 qu&rsquo;est n\u00e9e l&rsquo;id\u00e9e d&rsquo;amuseapp : donner aux entreprises un moyen concret de transformer leur histoire en culture accessible \u00e0 tous, sans complications.\u00a0\u00bb<br aria-hidden=\"true\">Une vision pragmatique, orient\u00e9e vers l&rsquo;action, capable de transformer un besoin r\u00e9el en un projet utile non seulement aux entreprises, mais aussi au territoire et \u00e0 la communaut\u00e9.<\/p><\/blockquote>\n<div class=\"p-rich_text_section\">Cette perspective souligne \u00e0 quel point le travail des mus\u00e9es d&rsquo;entreprise n&rsquo;est pas seulement archivage ou exposition : c&rsquo;est un pont entre les entreprises et la soci\u00e9t\u00e9, entre la m\u00e9moire historique et les nouvelles g\u00e9n\u00e9rations, entre le Made in Italy et le monde.<\/div>\n<div><\/div>\n<h2 class=\"p-rich_text_section\"><b data-stringify-type=\"bold\">L&rsquo;esprit d&rsquo;entreprise qui devient culture<\/b><\/h2>\n<div class=\"p-rich_text_section\"><br aria-hidden=\"true\">Le travail au MUMAC montre comment <b data-stringify-type=\"bold\">le num\u00e9rique et la culture d&rsquo;entreprise peuvent travailler ensemble<\/b>. Il ne s&rsquo;agit pas de remplacer la visite physique ou le patrimoine historique, mais d&rsquo;en amplifier la valeur, en transformant la m\u00e9moire de l&rsquo;entreprise en un r\u00e9cit vivant qui \u00e9duque, inspire et accompagne les nouvelles g\u00e9n\u00e9rations. <\/div>\n<div class=\"p-rich_text_section\"><br aria-hidden=\"true\">Comme l&rsquo;explique Calabr\u00f2, les mus\u00e9es et les archives d&rsquo;entreprise sont des \u00ab\u00a0cartes de possibilit\u00e9s\u00a0\u00bb : des outils concrets pour transmettre des comp\u00e9tences, de l&rsquo;innovation et un sens de la continuit\u00e9. Avec amuseapp, ces cartes deviennent <b data-stringify-type=\"bold\">interactives, accessibles partout et toujours \u00e0 jour<\/b>, donnant voix au patrimoine industriel de mani\u00e8re efficace et moderne. En cette <b data-stringify-type=\"bold\">Semaine de la Culture d&rsquo;Entreprise<\/b>, c\u00e9l\u00e9brons ensemble les histoires qui rendent l&rsquo;Italie entreprenante, cr\u00e9ative et innovante. Et continuons \u00e0 croire que la technologie, si elle est bien utilis\u00e9e, peut aider \u00e0 <b data-stringify-type=\"bold\">faire voyager plus loin<\/b> ces histoires.  <\/div>\n<div><\/div>\n<p><span style=\"font-weight: 400;\">Dans un monde de plus en plus connect\u00e9, rendre le <\/span><b>mus\u00e9e multilingue<\/b><span style=\"font-weight: 400;\"> n&rsquo;est plus une option, mais une n\u00e9cessit\u00e9 pour ceux qui veulent offrir des exp\u00e9riences accessibles, inclusives et engageantes \u00e0 tous. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;expansion du <\/span><b>tourisme international<\/b><span style=\"font-weight: 400;\"> et la <strong>mobilit\u00e9 culturelle<\/strong> croissante imposent une profonde r\u00e9flexion sur la communication mus\u00e9ale. <\/span><span style=\"font-weight: 400;\">Dans cet article, nous explorerons les meilleures pratiques pour rendre un mus\u00e9e multilingue \u00e0 travers des solutions num\u00e9riques, des exemples concrets et des strat\u00e9gies de <\/span><b>traduction culturelle<\/b><span style=\"font-weight: 400;\"> con\u00e7ues pour valoriser le patrimoine dans une perspective globale.<\/span><\/p>\n<h4><b style=\"font-size: 1.7em; font-style: inherit;\">amuseapp : la solution num\u00e9rique pour des audioguides sur mesure<\/b><\/h4>\n<p><a href=\"http:\/\/amuseapp.it\"><span style=\"font-weight: 400;\">amuseapp<\/span><\/a><span style=\"font-weight: 400;\"> est bien plus qu&rsquo;un simple audioguide : c&rsquo;est une plateforme num\u00e9rique innovante qui transforme l&rsquo;exp\u00e9rience des visiteurs et aide les mus\u00e9es \u00e0 augmenter leurs revenus.<\/span><\/p>\n<p><a href=\"https:\/\/amuseapp.art\/fr\/fonctionnalite\/itineraires-personnalises-2\/\"><span style=\"font-weight: 400;\">Itin\u00e9raires personnalis\u00e9s<\/span><\/a><span style=\"font-weight: 400;\"> avec l&rsquo;<\/span><a href=\"https:\/\/amuseapp.art\/fr\/amuseagent\/\"><span style=\"font-weight: 400;\">Intelligence Artificielle<\/span><\/a><span style=\"font-weight: 400;\">. Contrairement aux audioguides traditionnels, amuseapp utilise l&rsquo;intelligence artificielle pour cr\u00e9er des parcours sur mesure en fonction des besoins de chaque visiteur : enfants, personnes ayant des handicaps sensoriels, experts, \u00e9tudiants et de nombreuses autres cat\u00e9gories.<\/span><\/p>\n<p><a href=\"https:\/\/amuseapp.art\/fr\/fonctionnalite\/audioguides-multilingues\/\"><span style=\"font-weight: 400;\">Accessibilit\u00e9 en 47 langues<\/span><\/a><span style=\"font-weight: 400;\">. Aujourd&rsquo;hui, seuls 20 % des mus\u00e9es proposent des contenus dans plus de deux langues. Avec amuseapp, les lieux culturels peuvent abattre cette barri\u00e8re, en g\u00e9n\u00e9rant automatiquement des textes et des audios dans 30 langues et en rendant le patrimoine culturel accessible \u00e0 tous, partout. <\/span><\/p>\n<p><a href=\"https:\/\/amuseapp.art\/fr\/fonctionnalite\/guide-du-chatbot-virtuel\/\"><span style=\"font-weight: 400;\">Chatbot guide touristique virtuel en temps r\u00e9el<\/span><\/a><span style=\"font-weight: 400;\">. Gr\u00e2ce \u00e0 un chatbot personnalis\u00e9, amuseapp offre aux visiteurs un guide virtuel toujours disponible, capable de r\u00e9pondre \u00e0 leurs questions et d&rsquo;enrichir l&rsquo;exp\u00e9rience de visite.<\/span><\/p>\n<p><a href=\"https:\/\/amuseapp.art\/fr\/fonctionnalite\/collecte-de-dons\/\"><span style=\"font-weight: 400;\">Collecte de dons simple et s\u00e9curis\u00e9e<\/span><\/a><span style=\"font-weight: 400;\">. Avec amuseapp, les lieux culturels peuvent collecter des dons directement via l&rsquo;application, de mani\u00e8re rapide, s\u00fbre et intuitive.<\/span><\/p>\n<p><a href=\"https:\/\/amuseapp.art\/insights\/\"><span style=\"font-weight: 400;\">Retours pour une am\u00e9lioration continue<\/span><\/a><span style=\"font-weight: 400;\">. amuseapp permet de recueillir les opinions des visiteurs sur l&rsquo;exp\u00e9rience de visite, fournissant des donn\u00e9es pr\u00e9cieuses pour optimiser ses services.<\/span><\/p>\n<p><a href=\"https:\/\/amuseapp.art\/fr\/applications-et-applications-web\/\"><span style=\"font-weight: 400;\">Disponible en mode application ou web app<\/span><\/a><span style=\"font-weight: 400;\">. La web app d&rsquo;amuseapp permet aux visiteurs d&rsquo;acc\u00e9der aux contenus num\u00e9riques du mus\u00e9e sans avoir \u00e0 t\u00e9l\u00e9charger d&rsquo;application. L \u00ab application mobile d&rsquo;amuseapp est con\u00e7ue pour offrir une \u00bb exp\u00e9rience plus avanc\u00e9e et personnalisable. En la t\u00e9l\u00e9chargeant depuis les stores officiels, les visiteurs peuvent b\u00e9n\u00e9ficier de fonctionnalit\u00e9s suppl\u00e9mentaires.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une \u00ab seule solution, de multiples avantages. Avec amuseapp, les lieux culturels peuvent offrir une \u00bb exp\u00e9rience innovante, inclusive et interactive, tout en am\u00e9liorant leur mod\u00e8le de durabilit\u00e9. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En savoir plus sur<\/span><a href=\"http:\/\/amuseapp.it\"><span style=\"font-weight: 400;\"> amuseapp<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous avez un mus\u00e9e et vous voulez d\u00e9couvrir comment offrir la meilleure exp\u00e9rience num\u00e9rique \u00e0 vos visiteurs ?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\"> \ud83d\udc49<\/span><a href=\"https:\/\/amuseapp.art\/fr\/contact\/\"><span style=\"font-weight: 400;\"> Contactez-nous<\/span><\/a><span style=\"font-weight: 400;\"> !<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raconter l&rsquo;esprit d&rsquo;entreprise : comment amuseapp valorise la culture d&rsquo;entreprise au MUMAC Avec l&rsquo;ouverture de la XXIVe Semaine de la Culture d&rsquo;Entreprise, le th\u00e8me de la narration industrielle revient au centre de l&rsquo;attention : une occasion de r\u00e9fl\u00e9chir \u00e0 la fa\u00e7on dont l&rsquo;entreprise italienne n&rsquo;est pas seulement production, mais g\u00e9n\u00e9ratrice de culture, d&rsquo;identit\u00e9 et d&rsquo;avenir.Comme [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":306598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[339,235],"tags":[340,342,341],"class_list":["post-306921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements","category-gestion-des-musees","tag-culture","tag-culture-dentreprise","tag-mumac"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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