{"id":306242,"date":"2025-10-24T13:27:35","date_gmt":"2025-10-24T11:27:35","guid":{"rendered":"https:\/\/amuseapp.art\/au-dela-des-audioguides-quand-la-technologie-rend-la-culture-plus-accessible-et-comprehensible\/"},"modified":"2025-10-24T13:27:35","modified_gmt":"2025-10-24T11:27:35","slug":"au-dela-des-audioguides-quand-la-technologie-rend-la-culture-plus-accessible-et-comprehensible","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/fr\/au-dela-des-audioguides-quand-la-technologie-rend-la-culture-plus-accessible-et-comprehensible\/","title":{"rendered":"Au-del\u00e0 des audioguides : quand la technologie rend la culture plus accessible (et compr\u00e9hensible)"},"content":{"rendered":"

Introduction<\/h2>\n

Une donn\u00e9e fait r\u00e9fl\u00e9chir : selon une \u00e9tude de l’Universit\u00e9 de Bamberg, la plupart des visiteurs d’un mus\u00e9e passent moins de 40 secondes devant une \u0153uvre<\/strong>, et seulement 37 % lisent les textes d’exposition (source : Smithsonian Institution).<\/p>\n

Ce n’est pas une simple inattention : souvent, le langage des mus\u00e9es ne parvient pas \u00e0 v\u00e9ritablement parler aux gens<\/strong><\/span>. C’est un langage riche, technique, mais \u00e9loign\u00e9 de la fa\u00e7on dont nous apprenons et comprenons aujourd’hui ce qui nous entoure. <\/p>\n

amuseapp et nouvelles fa\u00e7ons de vivre la culture<\/h2>\n

Ces derni\u00e8res ann\u00e9es, cependant, quelque chose change. Les mus\u00e9es italiens traversent une profonde transformation num\u00e9rique<\/strong>, soutenue par les investissements du PNRR et un int\u00e9r\u00eat renouvel\u00e9 pour l’innovation culturelle. De plus en plus d’institutions exp\u00e9rimentent des outils qui rendent la visite plus immersive, accessible et personnalis\u00e9e<\/strong> : des audioguides intelligents aux parcours th\u00e9matiques interactifs. <\/p>\n

C’est de cette vision que na\u00eet amuseapp<\/strong>, une startup de Belluno qui a choisi d’utiliser l’intelligence artificielle pour rendre la culture accessible \u00e0 tous<\/strong>.<\/p>\n

L’intelligence artificielle dans le secteur culturel : amuseapp et amuseagent<\/h3>\n

Fond\u00e9e en 2024 par Marco Da Rin Zanco<\/strong>, Michele Da Rold<\/strong> et Alberto Nalin<\/strong>, amuseapp est une spin-off de Larin<\/strong>, agence de marketing et de num\u00e9risation bas\u00e9e \u00e0 Belluno.
La mission est claire : transformer chaque visite dans les lieux culturels en une exp\u00e9rience accessible \u00e0 tous.<\/strong><\/p>\n

Au c\u0153ur de la plateforme se trouve amuseagent<\/strong>, un syst\u00e8me d’intelligence artificielle capable d’analyser les textes, catalogues et mat\u00e9riaux bruts fournis par les mus\u00e9es et de les transformer en contenus narratifs personnalisables<\/strong>.
Chaque visiteur<\/strong> \u2013 adulte ou enfant, expert ou curieux, touriste ou \u00e9tudiant \u2013 peut acc\u00e9der \u00e0 une version sur mesure du parcours<\/strong>, adapt\u00e9e \u00e0 son \u00e2ge, sa langue et son niveau de connaissance.
Il suffit de scanner un QR code pour vivre une exp\u00e9rience interactive et multilingue, sans barri\u00e8res technologiques.<\/p>\n

\n

\u00ab L’intelligence artificielle ne remplace pas la culture, elle l’accompagne et la valorise \u00bb, explique Marco Da Rin Zanco, co-fondateur et PDG d’amuseapp.
\u00ab Nous avons cr\u00e9\u00e9 un outil qui redonne aux gens le plaisir de comprendre pleinement ce qu’ils observent et aux lieux culturels la capacit\u00e9 de se raconter de mani\u00e8re innovante. Notre mission est de d\u00e9mocratiser l’acc\u00e8s \u00e0 la connaissance. \u00bb<\/p>\n<\/blockquote>\n

\"\"<\/p>\n

De gauche \u00e0 droite : Michele Da Rold<\/strong> (co-fondateur & PR d’amuseapp<\/a>), Alberto Nalin<\/strong> (co-fondateur d’amuseapp<\/a> et PDG de larin<\/a>), Marco Da Rin Zanco<\/strong> (co-fondateur et PDG d’amuseapp<\/a>)<\/p>\n

Un nouveau langage pour les mus\u00e9es<\/h3>\n

amuseapp n’est pas seulement un support pour les visiteurs, mais aussi un alli\u00e9 pour les conservateurs.
La plateforme permet de cr\u00e9er, distribuer et analyser<\/strong> les contenus num\u00e9riques des mus\u00e9es tout en maintenant le plein contr\u00f4le curatorial.
Gr\u00e2ce aux donn\u00e9es collect\u00e9es de mani\u00e8re anonyme \u2013 comme le temps pass\u00e9 devant une \u0153uvre ou la langue la plus utilis\u00e9e \u2013 les mus\u00e9es peuvent mieux comprendre leur public et construire des exp\u00e9riences plus engageantes et inclusives<\/strong>.<\/p>\n

\n

\u00ab La technologie, lorsqu’elle est utilis\u00e9e correctement, n’est pas un filtre mais un langage qui ouvre \u00bb, ajoute Da Rin Zanco.
\u00ab Elle ne raconte pas \u00e0 la place des conservateurs, mais donne voix \u00e0 leurs histoires. \u00bb<\/p>\n<\/blockquote>\n

\"\"<\/p>\n

\n

Un mod\u00e8le italien d’innovation culturelle<\/h3>\n

En moins de deux ans, amuseapp a atteint plus d’un demi-million d’utilisateurs<\/strong> et plus de 70 institutions culturelles<\/strong> dans toute l’Italie.
Et aujourd’hui, apr\u00e8s la r\u00e9cente cl\u00f4ture d’une lev\u00e9e de fonds pr\u00e9-amor\u00e7age de 350 000 euros<\/strong>, la startup est pr\u00eate \u00e0 se d\u00e9velopper au-del\u00e0 des fronti\u00e8res nationales, en renfor\u00e7ant sa technologie et en consolidant un mod\u00e8le qui allie innovation, accessibilit\u00e9 et durabilit\u00e9<\/strong>.<\/p>\n

Une r\u00e9ussite qui, comme le racontent les fondateurs, \u00ab n’est pas seulement financi\u00e8re, mais humaine \u00bb.
Car chaque innovation part d’une mission partag\u00e9e : rendre l’exp\u00e9rience culturelle compr\u00e9hensible et accessible \u00e0 tous, en surmontant les barri\u00e8res linguistiques, \u00e9conomiques et technologiques<\/strong> qui limitent souvent l’acc\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Introduction Une donn\u00e9e fait r\u00e9fl\u00e9chir : selon une \u00e9tude de l’Universit\u00e9 de Bamberg, la plupart des visiteurs d’un mus\u00e9e passent moins de 40 secondes devant une \u0153uvre, et seulement 37 % lisent les textes d’exposition (source : Smithsonian Institution). Ce n’est pas une simple inattention : souvent, le langage des mus\u00e9es ne parvient pas \u00e0 […]<\/p>\n","protected":false},"author":7,"featured_media":306222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[314],"tags":[],"class_list":["post-306242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nQuand la technologie rend la culture plus accessible - amuseapp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amuseapp.art\/fr\/au-dela-des-audioguides-quand-la-technologie-rend-la-culture-plus-accessible-et-comprehensible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand la technologie rend la culture plus accessible - amuseapp\" \/>\n<meta property=\"og:description\" content=\"Introduction Une donn\u00e9e fait r\u00e9fl\u00e9chir : selon une \u00e9tude de l’Universit\u00e9 de Bamberg, la plupart des visiteurs d’un mus\u00e9e passent moins de 40 secondes devant une \u0153uvre, et seulement 37 % lisent les textes d’exposition (source : Smithsonian Institution). 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