{"id":309029,"date":"2026-07-10T20:02:50","date_gmt":"2026-07-10T18:02:50","guid":{"rendered":"https:\/\/amuseapp.art\/case-study\/etude-de-cas-musee-ferruccio-lamborghini\/"},"modified":"2026-07-10T20:02:55","modified_gmt":"2026-07-10T18:02:55","slug":"etude-de-cas-musee-ferruccio-lamborghini","status":"publish","type":"case-study","link":"https:\/\/amuseapp.art\/fr\/case-study\/etude-de-cas-musee-ferruccio-lamborghini\/","title":{"rendered":"\u00c9tude de cas : Mus\u00e9e Ferruccio Lamborghini"},"content":{"rendered":"\t\t
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\u00c9tude de cas : Mus\u00e9e Ferruccio Lamborghini\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab amuseapp est simple, accessible et intuitive \u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez l’exp\u00e9rience du Mus\u00e9e Ferruccio Lamborghini avec l’audioguide d’amuseapp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Introduction<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le Mus\u00e9e Ferruccio Lamborghini<\/strong><\/a> est un espace unique d\u00e9di\u00e9 \u00e0 la m\u00e9moire de l’un des entrepreneurs italiens les plus g\u00e9niaux. Situ\u00e9 \u00e0 Funo di Argelato<\/strong>, aux portes de Bologne, le Mus\u00e9e s’\u00e9tend sur 9 000 m\u00b2 et abrite l’int\u00e9gralit\u00e9 de la production industrielle de Ferruccio Lamborghini<\/strong> : du premier tracteur Carioca de 1947 jusqu’aux mod\u00e8les automobiles les plus embl\u00e9matiques comme la Miura SV, la Countach et l’Espada.Con\u00e7u et imagin\u00e9 par Tonino Lamborghini pour c\u00e9l\u00e9brer la figure de son p\u00e8re, le Mus\u00e9e a \u00e9t\u00e9 inaugur\u00e9 en 2014 et accueille chaque ann\u00e9e des visiteurs du monde entier, avec une pr\u00e9sence internationale particuli\u00e8rement significative. Un contexte de grand prestige qui n\u00e9cessitait une solution capable d’offrir une exp\u00e9rience de visite multilingue, flexible et \u00e0 la port\u00e9e de tous. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelles \u00e9taient les principales difficult\u00e9s ou d\u00e9fis auxquels votre lieu culturel \u00e9tait confront\u00e9 avant d'utiliser amuseapp ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Le Mus\u00e9e ne disposait que de panneaux descriptifs comme support \u00e0 la visite<\/strong> \u00bb, raconte l’\u00e9quipe du Mus\u00e9e Ferruccio Lamborghini.\u00ab Nous avions besoin de mettre en place un syst\u00e8me qui guide les visiteurs et les accompagne tout au long du parcours, en offrant une exp\u00e9rience plus riche et structur\u00e9e<\/strong> par rapport \u00e0 la simple lecture des panneaux. \u00bb<\/p>

Un besoin particuli\u00e8rement ressenti dans un mus\u00e9e de 9 000 m\u00b2, o\u00f9 l’ampleur de la collection et la diversit\u00e9 du public international rendaient n\u00e9cessaire un outil capable de raconter l’histoire de Ferruccio Lamborghini de mani\u00e8re captivante et accessible \u00e0 tous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quels facteurs vous ont convaincu de choisir amuseapp ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Outre la viabilit\u00e9 \u00e9conomique du mod\u00e8le pay-per-use<\/strong>, un autre facteur d\u00e9terminant a \u00e9t\u00e9 la n\u00e9cessit\u00e9 d’offrir un parcours mus\u00e9al racont\u00e9 en plusieurs langues<\/strong>, pour accueillir au mieux un public de plus en plus international. Et votre solution nous a sembl\u00e9 la meilleure option \u00bb, raconte l’\u00e9quipe du Mus\u00e9e Ferruccio Lamborghini. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment amuseapp a-t-il am\u00e9lior\u00e9 l'exp\u00e9rience de visite ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aujourd’hui, l’audioguide du Mus\u00e9e<\/strong> est disponible en six langues<\/strong>, dont le polonais, ajout\u00e9 apr\u00e8s avoir analys\u00e9 la provenance des visiteurs.\u00ab L’ann\u00e9e derni\u00e8re, nous nous sommes rendu compte que la majorit\u00e9 des visiteurs venaient de Pologne \u00bb, explique l’\u00e9quipe.\u00ab Nous avons ajout\u00e9 le polonais et depuis, nous recevons de plus en plus de retours positifs, car il n’est pas courant de trouver cette langue dans les audioguides<\/span>. \u00bbLes visiteurs appr\u00e9cient ce service suppl\u00e9mentaire et ceux qui utilisent pleinement l’audioguide ont tendance \u00e0 s’attarder davantage sur les points d’int\u00e9r\u00eat<\/strong>, vivant une visite plus approfondie et captivante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A-t-il \u00e9t\u00e9 difficile de mettre en \u0153uvre amuseapp ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’adoption d’amuseapp n’a pas pr\u00e9sent\u00e9 de difficult\u00e9s particuli\u00e8res pour le Mus\u00e9e.
\u00ab Nous n’avons rencontr\u00e9 aucun probl\u00e8me lors de la mise en \u0153uvre \u00bb, confirme l’\u00e9quipe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Avez-vous re\u00e7u des retours particuliers de la part des visiteurs ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les retours de la part des visiteurs ont \u00e9t\u00e9 positifs. Aucun retour n\u00e9gatif n’a \u00e9t\u00e9 signal\u00e9 par ceux qui ont utilis\u00e9 l’audioguide.
\u00ab Ceux qui l’utilisent ne nous ont fourni aucun retour n\u00e9gatif \u00bb, raconte l’\u00e9quipe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelles fonctionnalit\u00e9s d'amuseapp trouvez-vous les plus utiles ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Les langues, surtout les langues \u00bb, r\u00e9pond sans h\u00e9sitation l’\u00e9quipe.La possibilit\u00e9 d’ajouter de nouvelles langues rapidement s’est r\u00e9v\u00e9l\u00e9e la fonctionnalit\u00e9 la plus appr\u00e9ci\u00e9e<\/strong>, permettant au Mus\u00e9e de s’adapter en temps r\u00e9el \u00e0 la provenance de ses visiteurs et d’offrir une exp\u00e9rience v\u00e9ritablement inclusive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment \u00e9valueriez-vous le support re\u00e7u de l'\u00e9quipe d'amuseapp ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab La phase de mise en \u0153uvre s’est d\u00e9roul\u00e9e de mani\u00e8re fluide et sans difficult\u00e9s particuli\u00e8res, gr\u00e2ce \u00e9galement \u00e0 l’excellent soutien fourni par l’\u00e9quipe d’amuseapp<\/strong>, qui s’est toujours montr\u00e9e disponible<\/strong>, comp\u00e9tente<\/strong> et pr\u00eate \u00e0 intervenir<\/strong> \u00e0 chaque \u00e9tape du processus. \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recommanderiez-vous amuseapp \u00e0 d'autres institutions culturelles ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Oui, absolument, et pour les m\u00eames raisons qui nous ont conduits \u00e0 la choisir en premier lieu<\/strong> \u00bb, confirme avec conviction l’\u00e9quipe du Mus\u00e9e. \u00ab Le mod\u00e8le \u00e9conomique est particuli\u00e8rement avantageux : il permet d’acc\u00e9der \u00e0 une solution technologique de qualit\u00e9<\/strong> sans devoir supporter des investissements initiaux excessifs<\/strong>, ce qui en fait une proposition id\u00e9ale. \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment d\u00e9cririez-vous amuseapp en trois mots ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Simple, accessible, intuitive. \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9volutionnez l'exp\u00e9rience de visite dans votre lieu culturel.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Commencez maintenant. <\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tretour aux \u00e9tudes de cas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Le Mus\u00e9e Ferruccio Lamborghini est un espace unique d\u00e9di\u00e9 \u00e0 la m\u00e9moire de l’un des entrepreneurs italiens les plus g\u00e9niaux. Situ\u00e9 \u00e0 Funo di Argelato, aux portes de Bologne, le Mus\u00e9e s’\u00e9tend sur 9 000 m\u00b2 et abrite l’int\u00e9gralit\u00e9 de la production industrielle de Ferruccio Lamborghini : du premier tracteur Carioca de 1947 jusqu’aux mod\u00e8les automobiles les plus embl\u00e9matiques comme la Miura SV, la Countach et l’Espada. <\/p>\n","protected":false},"featured_media":308988,"template":"elementor_header_footer","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-309029","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n\u00c9tude de cas : Mus\u00e9e Ferruccio Lamborghini - amuseapp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amuseapp.art\/fr\/case-study\/etude-de-cas-musee-ferruccio-lamborghini\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas : Mus\u00e9e Ferruccio Lamborghini - amuseapp\" \/>\n<meta property=\"og:description\" content=\"Le Mus\u00e9e Ferruccio Lamborghini est un espace unique d\u00e9di\u00e9 \u00e0 la m\u00e9moire de l'un des entrepreneurs italiens les plus g\u00e9niaux. 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