{"id":304758,"date":"2025-07-03T10:17:50","date_gmt":"2025-07-03T08:17:50","guid":{"rendered":"https:\/\/amuseapp.art\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/"},"modified":"2026-02-09T10:06:46","modified_gmt":"2026-02-09T09:06:46","slug":"mumac-musee-de-la-machine-a-cafe-de-cimbali-group","status":"publish","type":"case-study","link":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/","title":{"rendered":"MUMAC – Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u00c9tude de cas : MUMAC - Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u00ab Gr\u00e2ce \u00e0 amuseapp, nous avons pu offrir \u00e0 nos visiteurs un audioguide en 12 langues \u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

D\u00e9couvrez l’exp\u00e9rience de MUMAC – Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group avec l’audioguide d’amuseapp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tLIRE L'INTERVIEW COMPL\u00c8TE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

MUMAC - Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

MUMAC, le Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group<\/a><\/strong>, situ\u00e9 \u00e0 Binasco, aux portes de Milan, est un <\/span>espace d’exposition d\u00e9di\u00e9 \u00e0 l’histoire et \u00e0 l’\u00e9volution des machines \u00e0 caf\u00e9 expresso<\/b>. Inaugur\u00e9 en 2012, ce <\/span>mus\u00e9e d’entreprise<\/b> repr\u00e9sente un patrimoine culturel unique qui raconte l’histoire de l’<\/span>expresso italien<\/b> \u00e0 travers une <\/span>collection extraordinaire de machines \u00e0 caf\u00e9<\/b> d’\u00e9poque, de documents historiques et de mat\u00e9riels publicitaires.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Quelles \u00e9taient les principales difficult\u00e9s que votre mus\u00e9e rencontrait avant d'adopter amuseapp ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Communiquer avec les visiteurs \u00e9trangers qui ne parlaient ni italien ni anglais. Nous organisons souvent des visites dans ces deux langues, mais nous avions besoin d’un support, comme un audioguide, qui permettrait aux touristes d’autres nationalit\u00e9s de vivre une exp\u00e9rience de visite immersive et de d\u00e9couvrir au mieux l’histoire et la richesse de notre exposition. <\/span><\/p>

De plus, nous avons choisi une solution qui permet aux visiteurs d’explorer de mani\u00e8re autonome, enrichissant leur exp\u00e9rience et optimisant les activit\u00e9s de MUMAC.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Aviez-vous d'autres syst\u00e8mes d'audioguide avant amuseapp ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Avant amuseapp, nous offrions aux visiteurs l’audioguide en diverses langues gr\u00e2ce \u00e0 une application qui avait \u00e9t\u00e9 r\u00e9alis\u00e9e sp\u00e9cialement pour le MUMAC<\/a>. Cependant, il s’agissait d’un syst\u00e8me qui s’est r\u00e9v\u00e9l\u00e9 obsol\u00e8te avec le temps, n\u00e9cessitant des mises \u00e0 jour continuelles, et qui est finalement tomb\u00e9 en d\u00e9su\u00e9tude.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tESSAYEZ AMUSEAPP MAINTENANT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Pourquoi avez-vous choisi amuseapp ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ce qui nous a imm\u00e9diatement frapp\u00e9s lors de l’appel de pr\u00e9sentation avec l’\u00e9quipe, c’est la clart\u00e9<\/strong> avec laquelle la solution nous a \u00e9t\u00e9 pr\u00e9sent\u00e9e, ainsi que l’approche transparente<\/strong> de Francesco et Paolo. Nous nous sommes tout de suite sentis \u00e0 l’aise et avons per\u00e7u la disponibilit\u00e9 et la fiabilit\u00e9 de l’\u00e9quipe d’amuseapp. <\/p>

D’autres aspects qui nous ont convaincus de choisir amuseapp ont \u00e9t\u00e9 l’utilisation innovante de l’intelligence artificielle<\/strong> et la fonction de lecture et traduction simultan\u00e9e<\/strong>. Ces \u00e9l\u00e9ments ont \u00e9t\u00e9 d\u00e9terminants dans notre d\u00e9cision, car ils rendent l’exp\u00e9rience plus accessible et immersive. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Comment amuseapp a-t-il contribu\u00e9 \u00e0 am\u00e9liorer l'exp\u00e9rience de visite dans votre mus\u00e9e ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mettre en place l’<\/span>audioguide d’amuseapp en douze langues<\/b> (italien, anglais, espagnol, fran\u00e7ais, allemand, arabe, chinois, cor\u00e9en, japonais, polonais, su\u00e9dois et portugais) a permis au MUMAC<\/a><\/strong> d’offrir aux visiteurs \u00e9trangers une exp\u00e9rience de visite compl\u00e8te et captivante dans leur langue maternelle. Cela a rendu, par cons\u00e9quent, le MUMAC<\/a><\/strong> un mus\u00e9e plus accessible et inclusif dans une optique toujours plus orient\u00e9e vers la responsabilit\u00e9 sociale d’entreprise.<\/span><\/p>

Gr\u00e2ce \u00e0 la flexibilit\u00e9 d’amuseapp, nous avons rendu disponibles diff\u00e9rents itin\u00e9raires, permettant \u00e0 chaque visiteur de choisir celui qui correspond le mieux \u00e0 ses besoins. Au MUMAC<\/a>, il est maintenant possible d’explorer le mus\u00e9e avec un itin\u00e9raire d’introduction, un parcours court plus synth\u00e9tique ou un parcours \u00e9tendu. De plus, nous avons cr\u00e9\u00e9 des parcours th\u00e9matiques, dont un itin\u00e9raire d\u00e9di\u00e9 \u00e0 l’\u00e9volution du barista, un sur les curiosit\u00e9s du \u00ab Cimbalino \u00bb et un ax\u00e9 sur le Design. Nous avons \u00e9galement pu cr\u00e9er un itin\u00e9raire sp\u00e9cial \u00e0 l’occasion des Journ\u00e9es FAI d’Automne 2024. Et tout au long du processus, l’\u00e9quipe d’amuseapp nous a accompagn\u00e9s dans la modification et la mise \u00e0 jour des contenus. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tESSAYEZ AMUSEAPP MAINTENANT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u00ab amuseapp est utile, dynamique, intuitive et facile \u00e0 utiliser \u00bb<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Et les visiteurs ? Comment se sont-ils adapt\u00e9s \u00e0 l'utilisation de l'audioguide sur leur smartphone ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Les visiteurs n’ont jamais rencontr\u00e9 d’obstacles particuliers dans l’utilisation de l’application, au contraire, ils l’ont toujours trouv\u00e9e tr\u00e8s intuitive et une fois leur langue de pr\u00e9f\u00e9rence configur\u00e9e, ils ont toujours pu visiter le mus\u00e9e de mani\u00e8re autonome. Nous n’avons pas eu d’avis n\u00e9gatifs. Elle est facile \u00e0 t\u00e9l\u00e9charger et \u00e0 utiliser. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Quels changements avez-vous remarqu\u00e9s depuis que vous avez adopt\u00e9 amuseapp ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nous avons constat\u00e9 une augmentation des visites en g\u00e9n\u00e9ral et, par rapport aux premiers mois d’adoption de l’audioguide, nous avons eu une augmentation du nombre de personnes utilisant amuseapp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Les visiteurs sont-ils satisfaits de l'audioguide ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

G\u00e9n\u00e9ralement, l’audioguide est plus utilis\u00e9 par les visiteurs \u00e9trangers que par le public italien et a toujours \u00e9t\u00e9 appr\u00e9ci\u00e9. Le parcours le plus court est consid\u00e9r\u00e9 comme appropri\u00e9 pour l’exposition, n’\u00e9tant pas trop long, mais fournissant n\u00e9anmoins beaucoup de d\u00e9tails et d’informations int\u00e9ressantes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tESSAYEZ AMUSEAPP MAINTENANT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Avez-vous remarqu\u00e9 des am\u00e9liorations dans la solution technologique d'amuseapp depuis son adoption ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nous avons adopt\u00e9 amuseapp en 2023 et nous avons remarqu\u00e9 que l’interface s’est beaucoup am\u00e9lior\u00e9e par rapport au d\u00e9but.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Comment d\u00e9cririez-vous amuseapp ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00ab Utile, dynamique, intuitive, facile \u00e0 utiliser \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tESSAYEZ AMUSEAPP MAINTENANT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

R\u00e9volutionnez l'exp\u00e9rience de visite dans votre lieu culturel.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Commencez maintenant. <\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tr\u00e9servez une d\u00e9mo gratuite<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tretour aux \u00e9tudes de cas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MUMAC, le Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group, situ\u00e9 \u00e0 Binasco, aux portes de Milan, est un espace d’exposition d\u00e9di\u00e9 \u00e0 l’histoire et \u00e0 l’\u00e9volution des machines \u00e0 caf\u00e9 expresso. Inaugur\u00e9 en 2012, ce mus\u00e9e d’entreprise repr\u00e9sente un patrimoine culturel unique qui raconte l’histoire de l’expresso italien \u00e0 travers une collection extraordinaire de machines \u00e0 caf\u00e9 d’\u00e9poque, de documents historiques et de mat\u00e9riels publicitaires. <\/p>\n","protected":false},"featured_media":304680,"template":"elementor_header_footer","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-304758","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMUMAC - Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group - amuseapp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MUMAC - Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group - amuseapp\" \/>\n<meta property=\"og:description\" content=\"MUMAC, le Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group, situ\u00e9 \u00e0 Binasco, aux portes de Milan, est un espace d'exposition d\u00e9di\u00e9 \u00e0 l'histoire et \u00e0 l'\u00e9volution des machines \u00e0 caf\u00e9 expresso. Inaugur\u00e9 en 2012, ce mus\u00e9e d'entreprise repr\u00e9sente un patrimoine culturel unique qui raconte l'histoire de l'expresso italien \u00e0 travers une collection extraordinaire de machines \u00e0 caf\u00e9 d'\u00e9poque, de documents historiques et de mat\u00e9riels publicitaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/\" \/>\n<meta property=\"og:site_name\" content=\"amuseapp\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/amuseappsensi\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T09:06:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/06\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/amuseapp.art\\\/fr\\\/case-study\\\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\\\/\",\"url\":\"https:\\\/\\\/amuseapp.art\\\/fr\\\/case-study\\\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\\\/\",\"name\":\"MUMAC - Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group - amuseapp\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amuseapp.art\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/amuseapp.art\\\/fr\\\/case-study\\\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/amuseapp.art\\\/fr\\\/case-study\\\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/amuseapp.art\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1.png\",\"datePublished\":\"2025-07-03T08:17:50+00:00\",\"dateModified\":\"2026-02-09T09:06:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/amuseapp.art\\\/fr\\\/case-study\\\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/amuseapp.art\\\/fr\\\/case-study\\\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/amuseapp.art\\\/fr\\\/case-study\\\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\\\/#primaryimage\",\"url\":\"https:\\\/\\\/amuseapp.art\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1.png\",\"contentUrl\":\"https:\\\/\\\/amuseapp.art\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/1.png\",\"width\":1080,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/amuseapp.art\\\/fr\\\/case-study\\\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/amuseapp.art\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case study\",\"item\":\"https:\\\/\\\/amuseapp.art\\\/case-study\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MUMAC – Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/amuseapp.art\\\/#website\",\"url\":\"https:\\\/\\\/amuseapp.art\\\/\",\"name\":\"amuseapp\",\"description\":\"More than just an audioguide\",\"publisher\":{\"@id\":\"https:\\\/\\\/amuseapp.art\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/amuseapp.art\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/amuseapp.art\\\/#organization\",\"name\":\"Amuse\",\"url\":\"https:\\\/\\\/amuseapp.art\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/amuseapp.art\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/amuseapp.art\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/metodo-amuse-logo.svg\",\"contentUrl\":\"https:\\\/\\\/amuseapp.art\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/metodo-amuse-logo.svg\",\"width\":357,\"height\":47,\"caption\":\"Amuse\"},\"image\":{\"@id\":\"https:\\\/\\\/amuseapp.art\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/amuseappsensi\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MUMAC - Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group - amuseapp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/","og_locale":"fr_FR","og_type":"article","og_title":"MUMAC - Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group - amuseapp","og_description":"MUMAC, le Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group, situ\u00e9 \u00e0 Binasco, aux portes de Milan, est un espace d'exposition d\u00e9di\u00e9 \u00e0 l'histoire et \u00e0 l'\u00e9volution des machines \u00e0 caf\u00e9 expresso. Inaugur\u00e9 en 2012, ce mus\u00e9e d'entreprise repr\u00e9sente un patrimoine culturel unique qui raconte l'histoire de l'expresso italien \u00e0 travers une collection extraordinaire de machines \u00e0 caf\u00e9 d'\u00e9poque, de documents historiques et de mat\u00e9riels publicitaires.","og_url":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/","og_site_name":"amuseapp","article_publisher":"https:\/\/www.facebook.com\/amuseappsensi\/","article_modified_time":"2026-02-09T09:06:46+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/06\/1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/","url":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/","name":"MUMAC - Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group - amuseapp","isPartOf":{"@id":"https:\/\/amuseapp.art\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/#primaryimage"},"image":{"@id":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/#primaryimage"},"thumbnailUrl":"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/06\/1.png","datePublished":"2025-07-03T08:17:50+00:00","dateModified":"2026-02-09T09:06:46+00:00","breadcrumb":{"@id":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/#primaryimage","url":"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/06\/1.png","contentUrl":"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/06\/1.png","width":1080,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/amuseapp.art\/fr\/case-study\/mumac-musee-de-la-machine-a-cafe-de-cimbali-group\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amuseapp.art\/en\/"},{"@type":"ListItem","position":2,"name":"Case study","item":"https:\/\/amuseapp.art\/case-study\/"},{"@type":"ListItem","position":3,"name":"MUMAC – Mus\u00e9e de la Machine \u00e0 Caf\u00e9 de Cimbali Group"}]},{"@type":"WebSite","@id":"https:\/\/amuseapp.art\/#website","url":"https:\/\/amuseapp.art\/","name":"amuseapp","description":"More than just an audioguide","publisher":{"@id":"https:\/\/amuseapp.art\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amuseapp.art\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/amuseapp.art\/#organization","name":"Amuse","url":"https:\/\/amuseapp.art\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/amuseapp.art\/#\/schema\/logo\/image\/","url":"https:\/\/amuseapp.art\/wp-content\/uploads\/2021\/03\/metodo-amuse-logo.svg","contentUrl":"https:\/\/amuseapp.art\/wp-content\/uploads\/2021\/03\/metodo-amuse-logo.svg","width":357,"height":47,"caption":"Amuse"},"image":{"@id":"https:\/\/amuseapp.art\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/amuseappsensi\/"]}]}},"_links":{"self":[{"href":"https:\/\/amuseapp.art\/fr\/wp-json\/wp\/v2\/case-study\/304758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amuseapp.art\/fr\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/amuseapp.art\/fr\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":2,"href":"https:\/\/amuseapp.art\/fr\/wp-json\/wp\/v2\/case-study\/304758\/revisions"}],"predecessor-version":[{"id":307942,"href":"https:\/\/amuseapp.art\/fr\/wp-json\/wp\/v2\/case-study\/304758\/revisions\/307942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amuseapp.art\/fr\/wp-json\/wp\/v2\/media\/304680"}],"wp:attachment":[{"href":"https:\/\/amuseapp.art\/fr\/wp-json\/wp\/v2\/media?parent=304758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}