{"id":304747,"date":"2025-07-03T10:17:07","date_gmt":"2025-07-03T08:17:07","guid":{"rendered":"https:\/\/amuseapp.art\/case-study\/mebo-menabrea-botalla-museum\/"},"modified":"2026-02-09T10:07:30","modified_gmt":"2026-02-09T09:07:30","slug":"mebo-menabrea-botalla-museum","status":"publish","type":"case-study","link":"https:\/\/amuseapp.art\/fr\/case-study\/mebo-menabrea-botalla-museum\/","title":{"rendered":"MeBo – Menabrea Botalla Museum"},"content":{"rendered":"\t\t
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\u00c9tude de cas : MeBo - Menabrea Botalla Museum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab amuseapp, c'est la flexibilit\u00e9, la facilit\u00e9 d'utilisation et le support professionnel \u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez l’exp\u00e9rience<\/strong> de MeBo \u2013 Menabrea Botalla Museum avec l’audioguide d’amuseapp<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MeBo - Menabrea Botalla Museum<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le MeBo Menabrea Botalla Museum<\/a><\/strong>, situ\u00e9 Via Eriberto Ramella Germanin dans le centre de Biella, est le premier mus\u00e9e en Italie \u00e0 abriter l’histoire de deux entreprises sous le m\u00eame toit. N\u00e9 en 2019 gr\u00e2ce \u00e0 la proximit\u00e9 g\u00e9ographique et \u00e0 l’amiti\u00e9 entre Franco Thedy (Birra Menabrea) et Andrea Bonino (Botalla Formaggi), il repr\u00e9sente un espace riche en tradition et en territorialit\u00e9.
Le mus\u00e9e raconte l’histoire de la plus ancienne brasserie active d’Italie et de la fromagerie c\u00e9l\u00e8bre pour la cr\u00e9ation du Sbirro, le premier fromage \u00e0 la bi\u00e8re de notre pays. D\u00e9velopp\u00e9 sur deux \u00e9tages, une partie est d\u00e9di\u00e9e \u00e0 Botalla et l’autre \u00e0 Menabrea, offrant aux visiteurs un voyage dans la tradition productive biellaise. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelles \u00e9taient les principales difficult\u00e9s que votre mus\u00e9e rencontrait avant d'utiliser amuseapp ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Notre mus\u00e9e manquait d’un syst\u00e8me d’audioguides personnalisable. Le syst\u00e8me existant avant amuseapp \u00e9tait compos\u00e9 de deux bornes fixes avec haut-parleurs<\/b>, r\u00e9parties sur les deux \u00e9tages du mus\u00e9e. Les visiteurs \u00e9taient contraints de rester devant les bornes pour pouvoir \u00e9couter les contenus audio<\/b> et cela ne leur permettait donc pas de se d\u00e9placer et d’explorer l \u201cexposition en \u00e9coutant l\u201d audio explicatif.
Les audioguides \u00e9taient disponibles seulement en deux langues<\/b>, italien et anglais, et avaient une dur\u00e9e totale d’\u00e0 peine 10 minutes pour l \u201censemble du parcours d’exposition. Cela limitait la possibilit\u00e9 d’approfondir les contenus et de personnaliser l\u201d exp\u00e9rience. \u00bb <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pourquoi avez-vous choisi amuseapp ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab L’un des premiers facteurs que nous avons pris en consid\u00e9ration a certainement \u00e9t\u00e9 le prix<\/strong>. Souvent, l’impl\u00e9mentation de syst\u00e8mes d’audioguide implique des co\u00fbts assez \u00e9lev\u00e9s, tandis qu’amuseapp nous a offert une solution \u00e9conomiquement accessible. <\/p>

Un autre \u00e9l\u00e9ment d\u00e9cisif a \u00e9t\u00e9 la possibilit\u00e9 d’avoir des audioguides disponibles en plusieurs langues<\/b>, sans co\u00fbts suppl\u00e9mentaires : un avantage consid\u00e9rable pour un mus\u00e9e qui accueille des visiteurs internationaux. Les d\u00e9lais d’activation<\/b> du service ont \u00e9galement jou\u00e9 un r\u00f4le fondamental : en environ une semaine, maximum dix jours, vous nous avez livr\u00e9 un syst\u00e8me pr\u00eat \u00e0 l’emploi.
Mais l’aspect peut-\u00eatre le plus important a \u00e9t\u00e9 la possibilit\u00e9 d’utiliser les audioguides sans n\u00e9cessairement devoir t\u00e9l\u00e9charger une application<\/b>. Nous avons remarqu\u00e9 que beaucoup de personnes sont r\u00e9ticentes \u00e0 installer de nouvelles applications : elles ont d\u00e9j\u00e0 trop de contenus dans leurs appareils et chaque \u00e9tape suppl\u00e9mentaire peut devenir un obstacle. Avec amuseapp, en revanche, l’acc\u00e8s est imm\u00e9diat et simple. \u00bb <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment amuseapp a-t-il contribu\u00e9 \u00e0 l'am\u00e9lioration de l'exp\u00e9rience de visite ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab L’impl\u00e9mentation d’amuseapp a transform\u00e9 l’exp\u00e9rience de visite au MeBo Museum. Les visiteurs peuvent d\u00e9sormais explorer le mus\u00e9e en autonomie<\/b>, en utilisant leur propre smartphone pour acc\u00e9der aux audioguides multilingues sans devoir rester immobiles \u00e0 des points fixes.
Nous avons \u00e9galement remarqu\u00e9 que le retour d’exp\u00e9rience \u00e0 la fin de la visite<\/b> en autonomie est tr\u00e8s positif<\/b>. Lorsque les personnes font la visite en utilisant les audioguides, nous recevons souvent des compliments<\/b>. Nous avons per\u00e7u un degr\u00e9 de satisfaction plus \u00e9lev\u00e9 qu’avant l’introduction des audioguides. \u00bb <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quelles fonctionnalit\u00e9s vous ont le plus impressionn\u00e9s ?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Certainement les langues multiples<\/b> et la possibilit\u00e9 de modifier l’itin\u00e9raire en cours de route<\/b>. Le fait de pouvoir apporter facilement des modifications aux audios lorsque nous effectuons des changements – m\u00eame si nous changeons simplement la disposition de l’exposition des machines – et de pouvoir modifier l’itin\u00e9raire pour qu’il soit coh\u00e9rent avec l’espace est une valeur ajout\u00e9e importante.
Si nous avions fait un investissement important dans des audioguides traditionnels et qu’ils n’avaient plus de sens apr\u00e8s une modification, nous aurions \u00e9t\u00e9 limit\u00e9s dans notre capacit\u00e9 \u00e0 nous am\u00e9liorer d’un point de vue structurel. Avec cette possibilit\u00e9 d’apporter des modifications dans amuseapp, ce risque n’existe pas. \u00bb <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tESSAYEZ AMUSEAPP MAINTENANT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Comment \u00e9valueriez-vous le support re\u00e7u de l'\u00e9quipe d'amuseapp ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab L’\u00e9quipe est extr\u00eamement professionnelle<\/b>, tr\u00e8s disponible<\/b>, pr\u00e9sente<\/b> – sans \u00eatre envahissante. Je dirais que le support a \u00e9t\u00e9 excellent. La formation re\u00e7ue \u00e9tait ad\u00e9quate et il y a toujours eu de la disponibilit\u00e9 au cas o\u00f9 quelque chose n’\u00e9tait pas clair. \u00bb <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Objectifs futurs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le MeBo Museum planifie une expansion significative qui pr\u00e9voit l’\u00e9largissement de l’espace d\u00e9di\u00e9 \u00e0 l’histoire des deux entit\u00e9s Menabrea et Botalla, avec un possible parcours de stimulation sensorielle. <\/p>


\u00ab Nous savons certainement qu’en cas de besoin, nous pouvons toujours compter sur l’\u00e9quipe d’amuseapp<\/b>. \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recommanderiez-vous amuseapp ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Absolument oui. Nous l’avons d\u00e9j\u00e0 fait<\/b>. Nous avons parl\u00e9 de notre exp\u00e9rience avec un autre mus\u00e9e d’entreprise du territoire biellais. Je le recommanderais pour tout ce que j’ai dit pr\u00e9c\u00e9demment : la flexibilit\u00e9<\/b>, la facilit\u00e9 d’utilisation<\/b>, le support professionnel<\/b> et la possibilit\u00e9 d’offrir une exp\u00e9rience personnalis\u00e9e<\/b> aux visiteurs. \u00bb <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment d\u00e9cririez-vous amuseapp en 3 mots ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab amuseapp, c’est la flexibilit\u00e9, la facilit\u00e9 d’utilisation et le support professionnel \u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9volutionnez l'exp\u00e9rience de visite dans votre lieu culturel.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Commencez maintenant. <\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tr\u00e9servez une d\u00e9mo gratuite<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tretour aux \u00e9tudes de cas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

MeBo Menabrea Botalla Museum de Biella est le premier mus\u00e9e en Italie \u00e0 abriter l’histoire de deux entreprises sous le m\u00eame toit. Le mus\u00e9e raconte l’histoire de la plus ancienne brasserie active d’Italie et de la fromagerie c\u00e9l\u00e8bre pour la cr\u00e9ation du Sbirro, le premier fromage \u00e0 la bi\u00e8re de notre pays. D\u00e9velopp\u00e9 sur deux \u00e9tages, une partie est d\u00e9di\u00e9e \u00e0 Botalla et l’autre \u00e0 Menabrea, offrant aux visiteurs un voyage dans la tradition productive biellaise. <\/p>\n","protected":false},"featured_media":304667,"template":"elementor_header_footer","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-304747","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMeBo - Menabrea Botalla Museum - amuseapp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amuseapp.art\/fr\/case-study\/mebo-menabrea-botalla-museum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MeBo - Menabrea Botalla Museum - amuseapp\" \/>\n<meta property=\"og:description\" content=\"MeBo Menabrea Botalla Museum de Biella est le premier mus\u00e9e en Italie \u00e0 abriter l'histoire de deux entreprises sous le m\u00eame toit. 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