{"id":306240,"date":"2025-10-24T13:27:34","date_gmt":"2025-10-24T11:27:34","guid":{"rendered":"https:\/\/amuseapp.art\/mas-alla-de-las-audioguias-cuando-la-tecnologia-hace-la-cultura-mas-accesible-y-comprensible\/"},"modified":"2025-10-24T13:27:34","modified_gmt":"2025-10-24T11:27:34","slug":"mas-alla-de-las-audioguias-cuando-la-tecnologia-hace-la-cultura-mas-accesible-y-comprensible","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/es\/mas-alla-de-las-audioguias-cuando-la-tecnologia-hace-la-cultura-mas-accesible-y-comprensible\/","title":{"rendered":"M\u00e1s all\u00e1 de las audiogu\u00edas: cuando la tecnolog\u00eda hace la cultura m\u00e1s accesible (y comprensible)"},"content":{"rendered":"<h2 data-start=\"468\" data-end=\"932\">Introducci\u00f3n<\/h2>\n<p data-start=\"468\" data-end=\"932\">Hay un dato que hace reflexionar: seg\u00fan una investigaci\u00f3n de la Universidad de Bamberg, la mayor\u00eda de los visitantes de un museo pasa <strong data-start=\"601\" data-end=\"642\">menos de 40 segundos delante de una obra<\/strong>, y solo el 37% lee los textos de sala (fuente: Smithsonian Institution).<\/p>\n<p data-start=\"468\" data-end=\"932\">No es simple desatenci\u00f3n: a menudo <span style=\"text-decoration: underline;\"><strong>el lenguaje de los museos no consigue hablar realmente a las personas<\/strong><\/span>. Es un lenguaje rico, t\u00e9cnico, pero distante del modo en que hoy aprendemos y comprendemos lo que nos rodea. <\/p>\n<h2 data-start=\"468\" data-end=\"932\">amuseapp y nuevas formas de vivir la cultura<\/h2>\n<p data-start=\"934\" data-end=\"1340\">En los \u00faltimos a\u00f1os, sin embargo, algo est\u00e1 cambiando. Los museos italianos est\u00e1n atravesando una <strong data-start=\"1025\" data-end=\"1061\">profunda transformaci\u00f3n digital<\/strong>, sostenida por las inversiones del PNRR y por un renovado inter\u00e9s hacia la innovaci\u00f3n cultural. Cada vez m\u00e1s instituciones experimentan herramientas que hacen la visita m\u00e1s <strong data-start=\"1232\" data-end=\"1275\">inmersiva, accesible y personalizada<\/strong>: desde las audiogu\u00edas inteligentes hasta los recorridos tem\u00e1ticos interactivos.  <\/p>\n<p data-start=\"1342\" data-end=\"1523\">Es de esta visi\u00f3n que nace <strong data-start=\"1372\" data-end=\"1384\">amuseapp<\/strong>, una startup de Belluno que ha elegido usar la <strong data-start=\"1430\" data-end=\"1522\">inteligencia artificial para hacer que la cultura sea accesible para todos<\/strong>.<\/p>\n<h3 data-start=\"1530\" data-end=\"1591\">La inteligencia artificial en el sector cultural: amuseapp y amuseagent<\/h3>\n<p data-start=\"1593\" data-end=\"1894\">Fundada en 2024 por <strong data-start=\"1613\" data-end=\"1635\">Marco Da Rin Zanco<\/strong>, <strong data-start=\"1637\" data-end=\"1656\">Michele Da Rold<\/strong> y <strong data-start=\"1659\" data-end=\"1676\">Alberto Nalin<\/strong>, amuseapp es un spin-off de <strong data-start=\"1705\" data-end=\"1714\">Larin<\/strong>, agencia de Belluno de marketing y digitalizaci\u00f3n.<br data-start=\"1766\" data-end=\"1769\">La misi\u00f3n es clara: <strong data-start=\"1791\" data-end=\"1861\">transformar cada visita a los lugares culturales en una experiencia accesible para todos.<\/strong><\/p>\n<p data-start=\"1896\" data-end=\"2397\">En el centro de la plataforma est\u00e1 <strong data-start=\"1928\" data-end=\"1942\">amuseagent<\/strong>, un sistema de inteligencia artificial capaz de analizar textos, cat\u00e1logos y materiales en bruto proporcionados por los museos y de transformarlos en <strong data-start=\"2062\" data-end=\"2100\">contenidos narrativos personalizables<\/strong>.<br data-start=\"2101\" data-end=\"2104\"><strong>Cada visitante<\/strong> \u2013 adulto o ni\u00f1o, experto o curioso, turista o estudiante \u2013 <strong>puede acceder a una versi\u00f3n a medida del recorrido<\/strong>, adaptada a su edad, idioma y nivel de conocimiento.<br data-start=\"2286\" data-end=\"2289\">Basta con escanear un c\u00f3digo QR para vivir una experiencia interactiva y multiling\u00fce, sin barreras tecnol\u00f3gicas.<\/p>\n<blockquote data-start=\"2399\" data-end=\"2752\">\n<p data-start=\"2401\" data-end=\"2752\">\u00abLa inteligencia artificial no sustituye la cultura, la acompa\u00f1a y valoriza,\u00bb explica Marco Da Rin Zanco, co-founder &amp; CEO de amuseapp.<br data-start=\"2529\" data-end=\"2532\">\u00abHemos creado una herramienta que devuelve a las personas el placer de comprender plenamente lo que observan y a los lugares de la cultura la capacidad de hacerse narrar de modo innovador. Nuestra misi\u00f3n es democratizar el acceso al conocimiento.\u00bb<\/p>\n<\/blockquote>\n<p data-start=\"2401\" data-end=\"2752\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-306226 size-full\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/EK109235-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/EK109235-scaled.jpg 2560w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/EK109235-300x200.jpg 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/EK109235-1024x683.jpg 1024w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/EK109235-768x512.jpg 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/EK109235-1536x1024.jpg 1536w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/EK109235-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p data-start=\"2401\" data-end=\"2752\">De izquierda a derecha: <strong>Michele Da Rold<\/strong> (co-founder &amp; PR de <a href=\"http:\/\/www.amuseapp.art\">amuseapp<\/a>), <strong>Alberto Nalin<\/strong> (co-founder de <a href=\"http:\/\/www.amuseapp.art\">amuseapp<\/a> y CEO de <a href=\"http:\/\/www.larin.it\" target=\"_blank\" rel=\"noopener\">larin<\/a>), <strong>Marco Da Rin Zanco<\/strong> (co-founder y CEO de <a href=\"http:\/\/www.amuseapp.art\">amuseapp<\/a>)<\/p>\n<h3 data-start=\"2759\" data-end=\"2794\">Un nuevo lenguaje para los museos<\/h3>\n<p data-start=\"2796\" data-end=\"3250\">amuseapp no es solo un apoyo para los visitantes, sino tambi\u00e9n un aliado para los curadores.<br data-start=\"2881\" data-end=\"2884\">La plataforma permite <strong data-start=\"2911\" data-end=\"2947\">crear, distribuir y analizar<\/strong> los contenidos digitales de los museos manteniendo el pleno control curatorial.<br data-start=\"3021\" data-end=\"3024\">Gracias a los datos recogidos de forma an\u00f3nima \u2013 como el tiempo pasado delante de una obra o el idioma m\u00e1s utilizado \u2013 los museos pueden comprender mejor a su p\u00fablico y <strong data-start=\"3196\" data-end=\"3249\">construir experiencias m\u00e1s atractivas e inclusivas<\/strong>.<\/p>\n<blockquote data-start=\"3252\" data-end=\"3433\">\n<p data-start=\"3254\" data-end=\"3433\">\u00abLa tecnolog\u00eda, si se usa del modo correcto, no es un filtro sino un lenguaje que abre,\u00bb a\u00f1ade Da Rin Zanco.<br data-start=\"3362\" data-end=\"3365\">\u00abNo cuenta en lugar de los curadores, sino que da voz a sus historias.\u00bb<\/p>\n<\/blockquote>\n<p data-start=\"3254\" data-end=\"3433\"><img decoding=\"async\" class=\"alignnone wp-image-306233 size-full\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/amuseapp-grafica-annuncio-round-2.png\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/amuseapp-grafica-annuncio-round-2.png 1080w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/amuseapp-grafica-annuncio-round-2-240x300.png 240w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/amuseapp-grafica-annuncio-round-2-819x1024.png 819w, https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/10\/amuseapp-grafica-annuncio-round-2-768x960.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p data-start=\"3254\" data-end=\"3433\">\n<h3 data-start=\"4137\" data-end=\"4185\">Un modelo italiano de innovaci\u00f3n cultural<\/h3>\n<p data-start=\"4187\" data-end=\"4574\">En menos de dos a\u00f1os, amuseapp ha alcanzado <strong data-start=\"4230\" data-end=\"4263\">m\u00e1s de medio mill\u00f3n de usuarios<\/strong> y m\u00e1s de <strong data-start=\"4266\" data-end=\"4294\">70 instituciones culturales<\/strong> en toda Italia.<br data-start=\"4311\" data-end=\"4314\">Y hoy, tras el reciente cierre de una <strong data-start=\"4345\" data-end=\"4395\">ronda de inversi\u00f3n pre-seed de 350.000 euros<\/strong>, la startup est\u00e1 lista para crecer m\u00e1s all\u00e1 de las fronteras nacionales, potenciando su propia tecnolog\u00eda y consolidando un modelo que conjuga <strong data-start=\"4527\" data-end=\"4573\">innovaci\u00f3n, accesibilidad y sostenibilidad<\/strong>.<\/p>\n<p data-start=\"4870\" data-end=\"5092\">Un logro que, como cuentan los fundadores, \u00abno es solo financiero, sino humano\u00bb.<br data-start=\"4952\" data-end=\"4955\">Porque cada innovaci\u00f3n parte de una misi\u00f3n compartida: <strong>hacer comprensible y accesible la experiencia cultural para todos, superando las barreras ling\u00fc\u00edsticas, econ\u00f3micas y tecnol\u00f3gicas<\/strong> que a menudo limitan el disfrute.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n Hay un dato que hace reflexionar: seg\u00fan una investigaci\u00f3n de la Universidad de Bamberg, la mayor\u00eda de los visitantes de un museo pasa menos de 40 segundos delante de una obra, y solo el 37% lee los textos de sala (fuente: Smithsonian Institution). No es simple desatenci\u00f3n: a menudo el lenguaje de los museos [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":306225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[312],"tags":[],"class_list":["post-306240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuando la tecnolog\u00eda hace la cultura m\u00e1s accesible - amuseapp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amuseapp.art\/es\/mas-alla-de-las-audioguias-cuando-la-tecnologia-hace-la-cultura-mas-accesible-y-comprensible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando la tecnolog\u00eda hace la cultura m\u00e1s accesible - amuseapp\" \/>\n<meta property=\"og:description\" content=\"Introducci\u00f3n Hay un dato que hace reflexionar: seg\u00fan una investigaci\u00f3n de la Universidad de Bamberg, la mayor\u00eda de los visitantes de un museo pasa menos de 40 segundos delante de una obra, y solo el 37% lee los textos de sala (fuente: Smithsonian Institution). 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