{"id":306919,"date":"2025-12-23T21:36:35","date_gmt":"2025-12-23T20:36:35","guid":{"rendered":"https:\/\/amuseapp.art\/narrating-enterprise-how-amuseapp-enhances-corporate-culture-at-mumac\/"},"modified":"2025-12-23T21:36:35","modified_gmt":"2025-12-23T20:36:35","slug":"narrating-enterprise-how-amuseapp-enhances-corporate-culture-at-mumac","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/en\/narrating-enterprise-how-amuseapp-enhances-corporate-culture-at-mumac\/","title":{"rendered":"Narrating Enterprise: How amuseapp Enhances Corporate Culture at MUMAC"},"content":{"rendered":"

Narrating Enterprise: How amuseapp Enhances Corporate Culture at MUMAC
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With the opening of the XXIV Week of Corporate Culture<\/b>, the theme of industrial storytelling returns to the forefront: an opportunity to reflect on how Italian enterprise is not just production, but a generator of culture, identity, and future<\/b>.
As Antonio Calabr\u00f2<\/b>, president of Museimpresa, emphasizes:<\/div>\n

\u201cNarrating enterprise means giving voice to an Italy where business becomes a generator of culture, continuity, and future. Corporate museums and archives are engines of this vision, as they preserve stories that become maps of possibilities for new generations.\u201d<\/p><\/blockquote>\n

This vision is at the heart of amuseapp<\/b>‘s work, the intelligent audio guide platform that helps corporate museums tell their stories in an innovative, inclusive, and scalable way.<\/div>\n
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From Past to Future: The MUMAC Case<\/b><\/h2>\n

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A concrete example is MUMAC<\/b> \u2013 the Coffee Machine Museum of the Cimbali Group \u2013 the first and largest permanent exhibition dedicated to the history, world, and culture of professional espresso coffee machines.
MUMAC preserves more than a century of history, technology, design, and Italian style: a unique heritage that tells the evolution of the sector and Made in Italy. But how to ensure these stories reach the widest possible audience, even internationally?
This is where amuseapp<\/b> comes into play: <\/div>\n