{"id":301769,"date":"2025-06-06T15:44:37","date_gmt":"2025-06-06T13:44:37","guid":{"rendered":"https:\/\/amuseapp.art\/the-new-frontiers-of-the-museum-experience\/"},"modified":"2025-06-06T15:44:41","modified_gmt":"2025-06-06T13:44:41","slug":"the-new-frontiers-of-the-museum-experience","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/en\/the-new-frontiers-of-the-museum-experience\/","title":{"rendered":"The new frontiers of the museum experience"},"content":{"rendered":"\n

Immersive exhibits, augmented reality, video games? The museum world’s next game will be played in a world somewhere between real and virtual <\/em><\/p>\n\n

History is replete with examples of how innovation <\/strong>(technological, technical, artistic) is the result of ingenious insights that have \u201cdared\u201d to challenge the status quo<\/strong>: the recent one, especially in the field of marketing<\/strong><\/a>, tells how this phenomenon has intensified in relation to the enormous strides made in the field of tech.<\/strong> <\/p>\n\n

The museum world cannot avoid following these trends <\/strong>that, through the hybridization of the real and the virtual, are deeply marking our cultural experiences<\/strong>.Here are some examples to be inspired by in order to rethink the Italian museum and museum display in a new key, the key of tomorrow<\/strong>.<\/p>\n\n

Augmented reality (in make-up) for an immersive museum experience<\/strong><\/h1>\n\n

Augmented reality was discussed in the article The BYOD (Bring Your Own Device) revolution for museums.<\/strong><\/a>, especially in the area of Make-Up. <\/p>\n\n

By Astra Make Up<\/strong>, the made-in-Italy brand that offers the chance to test its products directly through your smartphone by viewing apreview of one’s face in makeup<\/a><\/strong>, we had talked about it. <\/p>\n\n

Another example, however, is Perfect Corp<\/strong>, a Taiwanese company specializing in virtual beauty<\/strong>, is known to consumers for its\u201cYouCam Makeup<\/strong>\u201d beauty app, which allows users to \u201ctry on\u201d virtual samples of more than 300 global brands, including those of beauty conglomerates Est\u00e9e Lauder and L’Or\u00e9al Paris. <\/p>\n\n

What should be of interest, however, is <\/strong>Perfect Corp’s (and soon Astra’s) technology, which is also used for in-store<\/strong> retail, e-commerce <\/strong>and social media<\/strong>. <\/p>\n\n

The museum of tomorrow will necessarily have to look to and be inspired by such benchmarks<\/strong> as well<\/strong>, because they testify to how the integration of technology through artificial intelligence, machine learning, and augmented reality will unlock truly significant benefits. These include the amplification of digital sales channels<\/strong>, greater personalization <\/strong>and deeper customer\/visitor engagement,<\/strong> among others. <\/p>\n\n

An example? Here it is. <\/p>\n\n

Conceiving, implementing and marketing large digital and immersive exhibitions<\/strong><\/h1>\n\n

La R\u00e9union des Mus\u00e9es Nationaux et du Grand Palais<\/strong>(RMN – Grand Palais<\/strong>), or the French public law corporation that runs 34 national museums (including the Louvre<\/strong>, Mus\u00e9e d’Orsay <\/strong>and <\/strong>the Mus\u00e9e Rodin<\/strong>) has launched a new subsidiary called Grand Palais Immersif<\/strong>.<\/p>\n\n

This section specializes in the production, implementation and dissemination of large exhibitions<\/strong>, especially immersive<\/strong> ones. <\/p>\n\n

The agency’s mission<\/em> consists of three points: <\/p>\n\n