{"id":301761,"date":"2025-06-06T15:44:35","date_gmt":"2025-06-06T13:44:35","guid":{"rendered":"https:\/\/amuseapp.art\/using-starbucks-psychology-to-create-an-unforgettable-experience-in-your-museum\/"},"modified":"2025-06-06T15:44:41","modified_gmt":"2025-06-06T13:44:41","slug":"using-starbucks-psychology-to-create-an-unforgettable-experience-in-your-museum","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/en\/using-starbucks-psychology-to-create-an-unforgettable-experience-in-your-museum\/","title":{"rendered":"Using Starbucks psychology to create an unforgettable experience in your museum"},"content":{"rendered":"\n

One of the most important reasons for Starbucks<\/strong> ‘ success is that it is considered by its audience to be a kind of “third home<\/em>“-a place for complete relaxation, escapism. <\/p>\n\n

The perfect alternative to coffee within the home and that rush between work meetings.<\/p>\n\n

Howard Schultz<\/strong>, the man who contributed significantly to the company’s increased profits and its internationalization, in his book \u201cFrom the ground up: a journey to reimagine the promise of America,\u201d <\/em>emphasizes the new responsibilities that managers, realities and citizens share in today’s society. <\/p>\n\n

And he emphasizes how this responsibility led him to create a company with a social conscience.<\/p>\n\n

Indeed, the Starbucks brand has always had a significant role and relationship with people that is not just about the coffee product. <\/p>\n\n

Shultz will say:<\/p>\n\n

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\u201cI was taken by the power that tasting a simple cup of coffee can have to connect people and create community.\u201d<\/em><\/h3>\n\n
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Let us now dwell on that connecting people and creating community. <\/p>\n\n

You do this not simply by writing the name on customers’ glasses to “tune in” to them as many people trivialize, but by creating a complete unforgettable experience.<\/p>\n\n

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Building on Schultz’s book, integrating it with Jennifer Clinehens<\/strong> ‘ “Choice Hacking: How to use psychology and behavioral science to create an experience that sings” <\/em>and some of her articles, I would like to repurpose some arguments for you to make your own and partially replicate in the cultural sector. <\/p>\n\n

Let’s look at them together. <\/p>\n\n

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1. Relevant and personalized messages<\/h2>\n\n
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We have seen it.<\/p>\n\n

By asking for a customer’s name and writing it\/stamping it on the cup, Starbucks drives love for its brand through a more personalized experience.<\/p>\n\n

But why?<\/p>\n\n

According to a study published in the journal Brain Research<\/a>, a key factor in \u201ctuning in\u201d is when people hear their own name. <\/p>\n\n

The answer lies in a psychological principle known as the Cocktail Party Effect. Discovered in the 1950s by scientist Colin Cherry, it states. <\/p>\n\n

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people focus on the information most relevant to them.<\/h3>\n\n
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Not convinced? Take a look at the following statistics on how personalization can bring real value to your bottom line: <\/p>\n\n