{"id":301743,"date":"2025-06-06T15:44:27","date_gmt":"2025-06-06T13:44:27","guid":{"rendered":"https:\/\/amuseapp.art\/will-your-museum-go-the-way-of-a-blockbuster-store\/"},"modified":"2025-06-06T15:44:27","modified_gmt":"2025-06-06T13:44:27","slug":"will-your-museum-go-the-way-of-a-blockbuster-store","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/en\/will-your-museum-go-the-way-of-a-blockbuster-store\/","title":{"rendered":"Will your museum go the way of a Blockbuster store?"},"content":{"rendered":"<h5 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Mistakes made by the former distribution giant could drive your institution into bankruptcy as well<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Do you remember Blockbuster? It was a U.S. distribution company founded by David Cook in 1985 and went bankrupt in 2013.Its business was focused on rental purchases of home video products and video games, and content distribution. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this example? Because I see that most museums make the three mammoth mistakes that Blockbuster made that led to its bankruptcy.   <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The three mistakes made by Blockbuster<\/span><\/h2>\n<ul>\n<li><strong>Not having been able to read the changes and to adapt.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In ten years, from 1985 to 1995, Blockbuster opened 4,800 stores in the United States alone. and then expanded to 25 other countries, including Canada, Australia, New Zealand, Japan, Switzerland, Britain, Portugal, Denmark, Israel, Mexico, Argentina and Italy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question is.<\/span><span style=\"font-weight: 400;\">: <\/span> <span style=\"font-weight: 400;\">how was it possible to go from 9,000 stores in 2004-the chain&#8217;s heyday-to a single nostalgic bastion in Bend, Oregon? Why didn&#8217;t Blockbuster change its strategy? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, take the world of culture. It is losing appeal, it is there for all to see: according to Federculture, 38.5 percent of adults in Italy do not participate in any kind of cultural activity. Given, then, these numbers, why do museums continue to behave the same way and not do a self-analysis trying to understand why a visitor decides not to go to their museum and spend time there?  <\/span><\/p>\n<ul>\n<li><strong>Failing to listen to the needs of their target audience.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reed Hastings, a serial DVD renter from Blockbuster, was fed up with paying \u20ac40 each time for a late delivery of a DVD. So in 1996 he had an idea: open a virtual store by instituting a monthly payment for rentable movies: Netflix was born, you know it right? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the cultural and museum level, 47%, of Italians, although they can read and write, cannot understand information and interpret reality: so why don&#8217;t museum directors adapt their tone of voice to this audience and provide tools and platforms for \u201ccultural consumption\u201d in step with the times?<\/span><\/p>\n<ul>\n<li><strong>Physicality vs. automation.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To rent a movie or game, it used to be necessary to go into a physical Blockbuster store, choose from the available titles, take the (empty) case, bring it to the cashier, wait for the DVD to be retrieved, pay, and leave (which is why many people also bought other things in the meantime&#8211;popcorn, candy, H\u00e4agen-Dazs ice cream). Its \u201ckiller,\u201d Netflix, on the other hand, offers the possibility to \u201ctry out\u201d the service for a month with a couple of clicks, without moving from home or the couch: this allows it to attract more and more new customers who try the new platform, perhaps on a boring evening, and, if they are not satisfied, they can cancel when they want. If they do not, they will continue to pay a monthly fee to see, without limits, the entire catalog.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we take this reasoning to the museum level, it comes in handy to recall a Harvard Business Review study, which points out that 65 percent of customer decisions are made before they even meet the vendor. What does this mean for a museum? It means that by the time a visitor gets there, he or she is already informed about the same, about the works there, about other things to do in the city. So why don&#8217;t most museums focus on building a mechanized, automatable customer acquisition system?     <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The future of culture<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a result of this reflection, I am convinced that if we want to ensure a future for culture, we must necessarily go through certain reasoning that avoids the <\/span><b>cultural failure on the horizon<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is from these reflections, from a careful examination of people and their needs, as well as listening to their frustrations, that the Amuse\u00ae Method was born, a paradigm shift, approach and mindset that can empower the world of culture to remain competitive in a market that is changing radically.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Amuse\u00ae Method:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">enables it to constantly attract visitors;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ensures a high experiential level for guests within the facility;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">continue to \u201csell\u201d other services and products to people who have already bought in the museum (because customers you have already acquired are more likely to re-purchase, if treated well of course).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As Reed Hastings himself once said,  <\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u201cOnce in a while you can create great wealth in a short time, but you have to be very lucky. When you build an organization, you have to put in a great deal of work.\u201d<\/span><\/i><span style=\"font-weight: 400;\">. <\/span> <\/h3>\n<p><span style=\"font-weight: 400;\">Where to start to do all this? From here   <\/span><a href=\"http:\/\/ognimaledettomuseo.com\/\"><span style=\"font-weight: 400;\">http:\/\/ognimaledettomuseo.com\/<\/span><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6832\" src=\"http:\/\/amuseapp.it\/wp-content\/uploads\/2020\/02\/OMM_copertina_LINK.jpg\" alt=\"\" width=\"1584\" height=\"396\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2020\/02\/OMM_copertina_LINK.jpg 1584w, https:\/\/amuseapp.art\/wp-content\/uploads\/2020\/02\/OMM_copertina_LINK-300x75.jpg 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2020\/02\/OMM_copertina_LINK-768x192.jpg 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2020\/02\/OMM_copertina_LINK-1024x256.jpg 1024w\" sizes=\"(max-width: 1584px) 100vw, 1584px\" \/><\/p>\n<h2><\/h2>\n<h2><b>amuseapp &#8211; the digital revolution for cultural places<\/b><\/h2>\n<p><strong><a href=\"http:\/\/amuseapp.it\">amuseapp<\/a><\/strong><span style=\"font-weight: 400;\"> is more than just an audio guide-it is an innovative digital platform that transforms the visitor experience and helps museums increase revenues.<\/span><\/p>\n<p><a href=\"https:\/\/www.amuseapp.art\/?page_id=300538\"><b>Customized itineraries<\/b><\/a><b> with the<\/b><a href=\"https:\/\/www.amuseapp.art\/amuseagent\/\"><b>Artificial Intelligence<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Unlike traditional audio guides, amuseapp uses artificial intelligence to create customized itineraries based on the needs of each visitor: children, people with sensory disabilities, experts, students, and many other categories.<\/span><\/p>\n<p><a href=\"https:\/\/www.amuseapp.art\/?page_id=300529\"><b>Accessibility in 30 languages<\/b><\/a><b>. <\/b> <span style=\"font-weight: 400;\">Today, only 20 percent of museums offer content in more than two languages. With amuseapp, cultural venues can break down this barrier, automatically generating text and audio in 30 languages and making cultural heritage accessible to everyone, everywhere. <\/span><\/p>\n<p><a href=\"https:\/\/www.amuseapp.art\/?page_id=300570\"><b>Chatbot real-time virtual tour guide<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Using a customized chatbot, amuseapp offers visitors an always-available virtual guide who can answer their questions and enrich the visitor experience.<\/span><\/p>\n<p><a href=\"https:\/\/www.amuseapp.art\/?page_id=300561\"><b>Easy and safe donation collection<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">With amuseapp, cultural places can collect donations directly through the app, quickly, securely and intuitively.<\/span><\/p>\n<p><a href=\"https:\/\/amuseapp.art\/insights\/\"><b>Feedback for continuous improvement<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">amuseapp allows you to collect visitors&#8217; opinions about the visitor experience, providing valuable data to optimize your services.<\/span><\/p>\n<p><a href=\"https:\/\/www.amuseapp.art\/app-and-web-app\/\"><b>Available in app or web app mode<\/b><\/a><span style=\"font-weight: 400;\">. The amuseapp web app allows visitors to access the museum&#8217;s digital content without having to download any apps. The amuseapp mobile app is designed to offer a more advanced and customizable experience. By downloading it from the official stores, visitors can benefit from extra features.  <\/span><\/p>\n<p><b>One solution, multiple benefits.  <\/b><span style=\"font-weight: 400;\">With amuseapp, cultural venues can offer an innovative, inclusive and interactive experience while improving their sustainability model.<\/span><\/p>\n<p><b>Learn more about<\/b><a href=\"http:\/\/amuseapp.it\"> <b>amuseapp<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mistakes made by the former distribution giant could drive your institution into bankruptcy as well Do you remember Blockbuster? It was a U.S. distribution company founded by David Cook in 1985 and went bankrupt in 2013.Its business was focused on rental purchases of home video products and video games, and content distribution. Why this example? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[126],"tags":[],"class_list":["post-301743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will your museum go the way of a Blockbuster store? - amuseapp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amuseapp.art\/en\/will-your-museum-go-the-way-of-a-blockbuster-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will your museum go the way of a Blockbuster store? - amuseapp\" \/>\n<meta property=\"og:description\" content=\"Mistakes made by the former distribution giant could drive your institution into bankruptcy as well Do you remember Blockbuster? 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It was a U.S. distribution company founded by David Cook in 1985 and went bankrupt in 2013.Its business was focused on rental purchases of home video products and video games, and content distribution. Why this example? 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