{"id":297460,"date":"2024-10-29T12:29:59","date_gmt":"2024-10-29T11:29:59","guid":{"rendered":"https:\/\/amuseapp.art\/migliori-soluzioni-audioguide-digitali-musei-italiani-2024\/"},"modified":"2025-06-06T15:44:57","modified_gmt":"2025-06-06T13:44:57","slug":"best-smart-audio-guide-solutions-museums-2025","status":"publish","type":"post","link":"https:\/\/amuseapp.art\/en\/best-smart-audio-guide-solutions-museums-2025\/","title":{"rendered":"Digital audio guides: the 6 solutions that are transforming museums around the world"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Italy&#8217;s cultural sector is going through a crucial phase of digital transformation. With more than 4,900 museums and one of the richest artistic heritages in the world, Italy has the opportunity-and the responsibility-to lead innovation in cultural fruition. But there is still much to be done: according to recent studies, only 44 percent of Italian museums offer digital experiences to their visitors, a figure that places us significantly behind the European average of 68 percent.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2023, 54 percent of museums have invested in innovation, with 74 percent having digitized at least part of their collection (<\/span><a href=\"https:\/\/www.ilsole24ore.com\/art\/musei-e-teatri-piu-accessibili-grazie-all-innovazione-digitale-AGlTlMP\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">). This marks a significant commitment to modernization and accessibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About 14 percent of museums use artificial intelligence to improve visitor interactions and manage collections (<\/span><a href=\"https:\/\/www.ilsole24ore.com\/art\/musei-e-teatri-piu-accessibili-grazie-all-innovazione-digitale-AGlTlMP\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">). AI offers opportunities to create personalized content and improve language accessibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although 44% of museums still have architectural barriers, 56% are working on language aspects to make the offerings more inclusive (<\/span><a href=\"https:\/\/www.ilsole24ore.com\/art\/musei-e-teatri-piu-accessibili-grazie-all-innovazione-digitale-AGlTlMP\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">). Digital innovation is seen as a means to overcome these limitations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than half of Italian museums do not have a strategy for dealing with technological obsolescence. Only 44 percent of institutions said they have one, highlighting a serious lack of long-term planning ( <\/span><a href=\"https:\/\/www.i-com.it\/2024\/02\/09\/digitalizzazione-musei-italiani-bloccati-nel-passato\/\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lombardy leads in digitization with 74 percent of museums having implemented digital practices. In contrast, in regions such as Molise, only 22 percent of museums have adopted such innovations ( <\/span><a href=\"https:\/\/www.i-com.it\/2024\/02\/09\/digitalizzazione-musei-italiani-bloccati-nel-passato\/\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">). These disparities indicate inequality in access to resources and investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Innovation in the cultural sector is no longer an option, but a necessity. Today&#8217;s visitors, accustomed to digital experiences in every aspect of their lives, expect the same immediacy and personalization during cultural visits as well. Modern digital audioguide solutions are the first, crucial step in this direction.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We analyzed <\/span><b>the top 5 platforms<\/b><span style=\"font-weight: 400;\">  that are revolutionizing the way visitors interact with cultural heritage. Here&#8217;s what we discovered. <\/span><\/p>\n<h2><b>Smartguide: \u201cYouTube of tour guides.\u201d<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-297464 size-large\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-123843-1024x339.png\" alt=\"\" width=\"1024\" height=\"339\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-123843-1024x339.png 1024w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-123843-300x99.png 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-123843-768x254.png 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-123843-1536x508.png 1536w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-123843.png 1885w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/www.smart-guide.org\/\"><span style=\"font-weight: 400;\">Smartguide<\/span><\/a><span style=\"font-weight: 400;\">  has positioned itself as the \u201cYouTube of tour guides,\u201d offering self-guided tours to more than 100,000 locations. The platform allows different entities-from museums to tourist boards-to create digital guides. The selling point? The simplicity of content creation and the wide geographic coverage. However, the generalist approach may not meet the specific needs of museums that require more specialized functionality.    <\/span><\/p>\n<p><b>Strengths:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intuitive interface for content creation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wide geographical coverage (1,200+ destinations)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hands-free experience with immersive audio content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized recommendation system<\/span><\/li>\n<\/ul>\n<p><b>Limitations:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generalist approach that may not meet specific museum needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus mainly on tourist destinations rather than individual cultural institutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of specialized functionality for museum collections management<\/span><\/li>\n<\/ul>\n<h2><b>Audio-Cult: Swiss simplicity<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-297469 size-large\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124041-1024x397.png\" alt=\"\" width=\"1024\" height=\"397\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124041-1024x397.png 1024w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124041-300x116.png 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124041-768x298.png 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124041-1536x596.png 1536w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124041.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/en.audio-cult.com\/\"><span style=\"font-weight: 400;\">Audio-Cult<\/span><\/a><span style=\"font-weight: 400;\">, based in Zurich, is distinguished by a typically Swiss minimalist approach. The platform offers a web-based solution for creating digital audioguides, eliminating the need for dedicated devices. While it excels in ease of use, the focus primarily on the Swiss-German market may limit its applicability in broader contexts.  <\/span><\/p>\n<p><b>Strengths:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clean and intuitive interface<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voice reading and transcription capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support for archiving tours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complementary audio production and translation services<\/span><\/li>\n<\/ul>\n<p><b>Limitations:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presence limited mainly to the DACH market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing based on annual plans that may not fit all realities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited customization capabilities<\/span><\/li>\n<\/ul>\n<h2><b>STQRY: the American approach<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-297471 size-large\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124050-1024x370.png\" alt=\"\" width=\"1024\" height=\"370\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124050-1024x370.png 1024w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124050-300x108.png 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124050-768x277.png 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124050-1536x555.png 1536w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124050.png 1846w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/stqry.com\/\"><span style=\"font-weight: 400;\">STQRY<\/span><\/a><span style=\"font-weight: 400;\">  brings American efficiency to the digital audioguide industry. With a comprehensive offering that includes customized apps and interactive digital labels, it caters primarily to large institutions. The downside? The significant costs and complexity of implementation could be prohibitive for many Italian museums.   <\/span><\/p>\n<p><b>Strengths:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intuitive online builder for app creation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support for interactive maps and geofencing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced features such as AR and 360\u00b0 content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust analytics to monitor performance<\/span><\/li>\n<\/ul>\n<p><b>Limitations:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Significant setup and operating costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complexity of implementation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need for specific technical expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target audience mainly oriented toward large institutions<\/span><\/li>\n<\/ul>\n<h2><b>Smartify: the art of scanning<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-297467 size-large\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124031-1024x422.png\" alt=\"\" width=\"1024\" height=\"422\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124031-1024x422.png 1024w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124031-300x124.png 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124031-768x317.png 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124031-1536x633.png 1536w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124031.png 1892w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/smartify.org\/\"><span style=\"font-weight: 400;\">Smartify<\/span><\/a><span style=\"font-weight: 400;\">  has been making waves with its artwork recognition technology. With more than 700 cultural partners, it offers a unique art discovery experience. However, the dependence on scanning works may limit its usefulness in contexts where this functionality is not a priority.  <\/span><\/p>\n<p><b>Strengths:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovative works recognition technology<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong focus on accessibility and inclusiveness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Active community of art enthusiasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct collaboration with cultural institutions<\/span><\/li>\n<\/ul>\n<p><b>Limitations:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dependence on the scanning of works<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need for a stable internet connection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus mainly on art and galleries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less flexibility for non-visual content<\/span><\/li>\n<\/ul>\n<h2><b>izi.TRAVEL: the open and collaborative platform<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-297473 size-large\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124100-1024x406.png\" alt=\"\" width=\"1024\" height=\"406\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124100-1024x406.png 1024w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124100-300x119.png 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124100-768x304.png 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124100-1536x609.png 1536w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124100.png 1885w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">izi.TRAVEL is a global platform that stands out for its collaborative and open approach. It enables museums, galleries, organized tours, zoos, and even avid travelers to create digital audio guides totally free of charge. Its ease of use and accessibility make it a versatile solution, ideal for anyone who wants to share stories and cultural content without upfront investment.  <\/span><\/p>\n<p><b>Strengths.<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Free accessibility<\/b><span style=\"font-weight: 400;\">: creation and use of content with no upfront costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaborative platform<\/b><span style=\"font-weight: 400;\">: Anyone can create and share content, from private users to cultural institutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multilingual support<\/b><span style=\"font-weight: 400;\">: ability to create audioguides in different languages.<\/span><\/li>\n<\/ul>\n<p><b>Limitations<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basic functionality<\/b><span style=\"font-weight: 400;\">: although accessible to all, it lacks advanced customization features that could be crucial for larger museums or cultural institutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Limited monetization<\/b><span style=\"font-weight: 400;\">: the platform is free, but for cultural venues that want to offer paid content, it is not the right solution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CMS dependence.<\/b><span style=\"font-weight: 400;\">: To create content, the user must rely on the platform&#8217;s Content Management System, which may be less intuitive than other dedicated solutions.<\/span><\/li>\n<\/ul>\n<h2><b>amuseapp: cultural innovation made in Italy<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-297477 size-large\" src=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124140-1024x437.png\" alt=\"\" width=\"1024\" height=\"437\" srcset=\"https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124140-1024x437.png 1024w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124140-300x128.png 300w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124140-768x328.png 768w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124140-1536x655.png 1536w, https:\/\/amuseapp.art\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-124140.png 1828w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/www.amuseapp.art\/\"><span style=\"font-weight: 400;\">amuseapp<\/span><\/a><span style=\"font-weight: 400;\">  offers a unique solution for Italian museums, solving one of the most common problems: how to deliver personalized digital experiences without high upfront costs and with rapid implementation. What sets it apart is its \u201czero fixed cost\u201d approach combined with advanced features such as: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-generated multilingual digital audioguides in 30 languages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customization of content for different targets (children, experts, tourists)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated donation system<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time chat with a virtual guide<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementation in only 7 days<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All these features make amuseapp stand out as the most complete and affordable solution for the Italian market. The absence of initial fixed costs and the speed of implementation make it particularly attractive to museum entities of all sizes.   <\/span><\/p>\n<p><b>Strengths:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revolutionary \u201czero fixed cost\u201d model in the industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Artificial intelligence for content generation in 28 languages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced customization for different target audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated donation system to increase revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time chat with virtual guidance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rapid implementation (7 days)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specifically designed for the needs of all cultural venues: museums, art galleries, parks, hamlets, places of worship and temporary exhibitions.<\/span><\/li>\n<\/ul>\n<p><b>Unique pluses:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to generate customized audioguides for different targets (children, experts, tourists) solves the problem of content standardization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated donation system offers a new source of revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Absence of fixed costs eliminates the risk of initial investment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rapid implementation allows you to be up and running in record time<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to know how amuseapp can improve your cultural venue experience? <a href=\"https:\/\/www.amuseapp.art\/contacts\/\">Contact the team now<\/a>.<\/span><\/p>\n<h2><b>The future is digital (and accessible)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While some platforms seem designed primarily for large international museums, it is clear that the most effective solutions are those that understand the specificities of our cultural market. In this context, <a href=\"https:\/\/www.amuseapp.art\/\">amuseapp<\/a>&#8216;s approach, which combines technological innovation, affordability and personalization, is a particularly interesting model for the future of museum and cultural fruition in Italy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The digital transformation of Italian museums is a journey that requires technology partners who understand these peculiarities. Only in this way can we preserve and enhance our priceless cultural heritage, making it accessible and engaging for new generations of visitors. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italy&#8217;s cultural sector is going through a crucial phase of digital transformation. With more than 4,900 museums and one of the richest artistic heritages in the world, Italy has the opportunity-and the responsibility-to lead innovation in cultural fruition. But there is still much to be done: according to recent studies, only 44 percent of Italian 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