{"version":"1.0","provider_name":"amuseapp","provider_url":"https:\/\/amuseapp.art\/en\/","title":"MeBo - Menabrea Botalla Museum - amuseapp","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"h7iXsYv7Gd\"><a href=\"https:\/\/amuseapp.art\/en\/case-study\/mebo-menabrea-botalla-museum\/\">MeBo &#8211; Menabrea Botalla Museum<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/amuseapp.art\/en\/case-study\/mebo-menabrea-botalla-museum\/embed\/#?secret=h7iXsYv7Gd\" width=\"600\" height=\"338\" title=\"&#8220;MeBo &#8211; Menabrea Botalla Museum&#8221; &#8212; amuseapp\" data-secret=\"h7iXsYv7Gd\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/amuseapp.art\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/amuseapp.art\/wp-content\/uploads\/2025\/07\/2.png","thumbnail_width":1080,"thumbnail_height":1350,"description":"MeBo Menabrea Botalla Museum in Biella is the first museum in Italy to host the history of two companies under the same roof. The museum tells the story of Italy's oldest active brewery and the dairy famous for creating Sbirro, our country's first beer cheese. Developed across two floors, one part is dedicated to Botalla and the other to Menabrea, offering visitors a journey through Biella's production tradition."}