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Narrating Enterprise: How amuseapp Enhances Corporate Culture at MUMAC
With the opening of the XXIV Week of Corporate Culture, the theme of industrial storytelling returns to the forefront: an opportunity to reflect on how Italian enterprise is not just…
Reading time: 4 minuti
Introduction
There's a thought-provoking statistic: according to research from the University of Bamberg, most museum visitors spend less than 40 seconds in front of an artwork, and only 37% read the gallery texts (source: Smithsonian Institution).
It's not…
Reading time: 3 minuti
In an era where accessibility and user experience are at the heart of museum strategies, offering personalized audio guides for multiple audiences is no longer an option, but a necessity. Customizing the narrative according to the audience means transforming…
Reading time: 4 minuti